E-Commerce & Digital Marketing Manager

• Strong e-commerce and digital marketing experience with commercial ownership of an online business.
• Deep understanding of Shopify, GA4, Google Ads, Meta, Klaviyo, CRM, CRO and digital merchandising.
• Commercially confident with revenue, budgets, forecasting and performance analysis, with experience leading a multidisciplinary team and working directly with senior leadership.

Steer Goodhood's e-commerce business, with ownership of online revenue, digital trading, customer acquisition, CRM and retention.

Set the digital strategy, manage budgets and forecasts, and Steer the team responsible for delivering commercial growth across goodhood's online activities.

The ideal candidate will be highly analytical and possess in-depth knowledge and experience of both retail and e-commerce. The role will require setting KPIs and reporting on them weekly, working alongside the Buying team to ensure ultimate delivery of success.

• Own Goodhood.com and online revenue.
• Drive conversion, AOV, traffic and customer growth.
• Set the digital trading calendar.
• Lead onsite merchandising, CRO and SEO.
• Align trading with stock, margin and buying priorities.
• Own the Shopify roadmap and e-commerce tech stack.
• Manage digital department overheads in line with finance budgets.
• Own paid acquisition across Google and Meta.
• Manage spend, ROAS, CAC and new customer targets.
• Manage performance marketing agencies and partners.
• Set acquisition, retargeting and reactivation strategy.
• Measure channel performance, attribution and incrementality.
• Own CRM and email strategy.
• Drive retention, repeat purchase and LTV.
• Lead segmentation and lifecycle marketing.
• Own the email calendar and automated flows.
• Build reactivation strategies for lapsed customers.
• Own digital reporting, budgets and forecasts.
• Set and report against commercial targets.
• Turn customer and trading data into action.
• Present performance and recommendations to senior leadership.
• Build business cases for investment and growth.
• Identify opportunities to increase revenue, margin and efficiency.
• Set digital content and production priorities.
• Oversee product photography, campaign assets and graphics.
• Ensure output supports trading and brand priorities.
• Deliver digital campaigns across site, CRM and paid media.
• Own the online customer journey.
• Improve fulfilment and reduce cancellations.
• Identify and remove operational friction.
• Use customer data and feedback to improve the experience.

Location: London