Digital Marketing Manager

Love live events? Know how to turn a customer database and a paid media budget into sold-out shows? This one's for you.

We're partnering with an immersive events business whose founders are behind some of the UK's best-known immersive experiences. They're looking for a hands-on Freelance Digital Marketing Manager to drive ticket sales for next year's tour of their flagship live show.

This is a doing role, not a delegating one. If you thrive in fast-paced environments and love seeing campaigns convert, you'll fit right in.

Key Responsibilities

• Own ticket sales for next year's tour, from initial campaign build through to sold out
• Build, manage and optimise Klaviyo email flows and campaigns, from urgency-driven broadcasts to automated nurture and abandoned-browse sequences
• Segment the existing database by behaviour, geography and engagement
• Deploy and test targeted SMS campaigns to convert warm leads and re-engage lapsed buyers
• Run & support Meta conversion campaigns, brief creative (UGC, short-form video, static) and hold agencies to account on ROAS and CPA
• Act as day-to-day point of contact for agency and freelance partners across Google Ads, native, social and ad creative production

Skills & Experience

• Strong Klaviyo/email marketing experience, including building flows, managing large lists and smart segmentation
• Hands-on paid Meta experience, running campaigns yourself and/or briefing and managing agencies
• A B2C, D2C or events marketing background, with a solid grasp of CRM and customer journey thinking
• SMS marketing experience across broadcast or conversational campaigns
• A strong, fast copywriter who can match a brand's tone of voice
• A self-starter who spots the lever and pulls it. Experience in immersive events, theatre, live entertainment or hospitality is a big plus

Project Scope & Duration: 6-month contract with potential to extend, owning the full ticket sales campaign for next year's tour

Day Rate: £300 - £350pd

Location & Workplace Policy: Hybrid, 3 days per week in office (London)

IR35 Status: Outside

Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.

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