YouTube Content Manager - Freelance

Freelance YouTube Content Manager

Global Family & Entertainment Brand · London, Hybrid · 3 Months

Rate: £300-400per day + MP Fees (inside IR35, umbrella only)
Contract: 3 months, ASAP start
Location: 3 days in London office, 2 days remote - flexible

The Company

A highly well known entertainment brand, with a significant and growing YouTube presence across preschool, kids and teen audiences. A high-profile role at a brand where content quality, platform craft and audience understanding genuinely matter.

The Role

The YouTube Content Manager leads end-to-end production across multiple YouTube productions simultaneously. From translating creative and strategic briefs into high-performing content, through to managing external production companies, agencies, freelancers and creator partners - with full budget ownership across all productions.

This is a YouTube-first role. Background is open - strategy, creative or production all considered - but hands-on YouTube expertise is non-negotiable.

What You Will Be Doing

• Lead end-to-end production, translating creative and strategic briefs into high-performing YouTube content
• Partner with internal stakeholders to define creative direction, production scope, budgets and timelines
• Oversee external production companies, agencies, freelancers and creative partners against editorial standards
• Ensure all productions are optimised for YouTube - platform best practices, audience behaviour and content performance
• Own end-to-end budget planning and cost management across multiple productions
• Apply YouTube-first editing principles including pacing, storytelling and format optimisation
• Partner with YouTubers and creators to develop authentic, audience-first content

Who We Are Looking For

• Deep, hands-on YouTube content expertise - this is non-negotiable
• Strong understanding of YouTube-first editorial principles - pacing, storytelling, format
• Proven experience managing end-to-end video production at scale
• Budget ownership experience across multiple simultaneous productions
• Understanding of preschool, kids and teen audiences on YouTube
• Experience partnering with YouTubers and creators a strong advantage
• Strategy, creative or production background all considered