Head of Social - Freelance/FTC

Head of Social Media (Freelance / FTC)
Client: Leading Health and Wellness Brand
Role: Head of Social Media
Dates: ASAP
Day Rate: £400-500per day (freelance) / Up to £100K (FTC)
IR35 Status: Inside IR35 - umbrella company only (freelance)
Location: London - hybrid, 2 days in office weekly

Are you a senior social media leader who can operate across B2B and B2C, influence at CMO level and turn complex brand stories into content that actually performs? This is a genuinely exciting Head of Social opportunity - and it is open to freelance or FTC, potential view of going permenant.
We are working with a leading UK health and wellness brand to find a Head of Social Media to lead their global social strategy. You will build an integrated always-on content ecosystem, shape how the brand is discovered across social, search and emerging AI ecosystems, and lead a team of 5 reporting directly into the CMO. This is not a traditional social media management role - it is a senior leadership position for someone who is equally creative, commercial and data-led.

Key Responsibilities

• Define and lead a global social media strategy driving awareness, consideration and measurable business growth across B2B and B2C audiences
• Build an integrated always-on content system bringing together organic, paid, thought leadership and employee advocacy
• Shape how the brand is discovered across social, search and emerging AI and LLM ecosystems
• Lead major sponsorship and partnership activations with clear commercial and brand outcomes
• Build and lead a high-performing team of 5, fostering creativity, accountability and continuous improvement
• Own the social media operating model, governance and best practice across markets

Skills and Experience

• Proven leadership of a B2B and B2C social media function in a complex brand environment
• Track record of integrating paid, organic, thought leadership and employee advocacy into a single high-performing content system
• Deep expertise across LinkedIn, X, Meta, YouTube and emerging platforms
• Strong understanding of AI tools, social analytics and discoverability across social, search and LLM ecosystems
• Exceptional stakeholder management - credible influencing at CMO and senior leadership level
• Experience building and leading high-performing social teams

Our freelance roles move quickly, so if you are interested in being considered for this opportunity, please submit your CV, relevant examples and availability as soon as possible. Please note - no task for freelance candidates but a case study will be required at final stage. 2 stage interview process.

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