Digital Marketing Manager

This is an exciting opportunity to shape the digital future of The Savoy, a Fairmont Hotel, bringing one of the world’s most iconic luxury brands to life across every digital touchpoint. The role will have a real impact on how we connect with our audiences, inspire future guests, and drive commercial growth through creativity, innovation and strategic thinking.
 

Job Title:        Digital Marketing Manager

Department: Marketing, Sales & Marketing                                  

Inspired and supported by: Director of Marketing

Your purpose will be: The Digital Marketing Manager will lead the development and execution of The Savoy’s digital marketing strategy, elevating brand presence, deepening audience engagement and driving commercial performance across the hotel’s diverse offerings, from its iconic rooms and suites to its celebrated restaurants, bars and retail experiences.

We are looking for a naturally curious, creative and commercially minded individual with a genuine passion for luxury, a keen eye for detail and an ambition to push the boundaries of digital marketing.

Working collaboratively with internal teams, Fairmont, Accor and external agency partners, the role will oversee paid media, organic social, digital content, CRM and website performance, ensuring a cohesive and commercially effective digital presence that reflects The Savoy's luxury positioning.

• Develop and execute a comprehensive digital marketing strategy aligned with The Savoy’s brand positioning, commercial objectives and wider business priorities.
• Oversee digital marketing activity across paid search, paid social, display, SEO, Global Distribution System providers, metasearch, third parties, online travel agents and other relevant channels, optimising performance to drive awareness, engagement and conversions.
• Manage the external paid media agency, overseeing campaign strategy, budgets and performance to maximise return on investment.
• Oversee website content, SEO and digital user experience, identifying opportunities to improve visibility, customer journeys and conversion rates.
• Ensure The Savoy and its outlets maintain an accurate, engaging and optimised presence across relevant third-party platforms and digital listings.
• Collaborate with Fairmont and Accor’s corporate digital and commercial teams on wider hotel acquisition strategies.
• Identify emerging digital trends, technologies and opportunities to enhance performance and maintain The Savoy’s competitive positioning.
• Develop and oversee The Savoy’s organic social media strategy, driving brand awareness, audience engagement and growth across key platforms.
• Lead social media planning and content calendars, ensuring alignment with brand positioning, commercial priorities and wider marketing campaigns.
• Collaborate with the Brand Marketing Executive on creative concepts, art direction and content production, working with external photographers, videographers and content creators.
• Monitor social media performance, audience insights and emerging trends to continually optimise content strategy and engagement.
• Lead the strategy and execution of email marketing campaigns, including newsletters, tactical communications and automated customer journeys.
• Oversee database acquisition, segmentation and engagement strategies to grow qualified audiences and improve customer retention.
• Collaborate with commercial and operational teams to develop targeted campaigns supporting key business priorities, seasonal activity and outlet promotions.
• Monitor email marketing performance and continually optimise content, targeting and conversion.
• Establish and monitor digital marketing KPIs across paid, owned and organic channels, providing clear reporting and actionable insights.
• Analyse campaign effectiveness, audience behaviour and conversion performance to inform ongoing investment and strategic decisions.
• Work closely with Revenue, Sales, F&B and wider Marketing teams to identify commercial opportunities and develop targeted digital campaigns.
• Oversee digital marketing budgets, ensuring effective allocation of investment and accountability for performance.
• Present performance updates, strategic recommendations and opportunities for improvement to senior stakeholders.

• Minimum 5 years' experience in digital marketing within a luxury brand.
• Proven experience developing and delivering integrated digital marketing strategies across paid media, organic social, CRM and SEO.
• Strong commercial acumen, with the ability to interpret performance data, optimise marketing investment and drive measurable results.
• Experience managing external agencies, creative partners and digital marketing budgets.
• Strong understanding of social media strategy, content production and audience development.
• Proficiency in digital analytics, reporting tools and content management systems (CMS), including GA4 and relevant advertising platforms.
• Excellent stakeholder management, communication and organisational skills, with experience collaborating across multiple departments.
• Experience working in a paid media agency advantageous but not essential.
• Knowledge of hotel distribution channels, including GDS, metasearch and OTAs is advantageous but not essential.

Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.