General Manager in Crewe

General Manager - Vertu Ford Crewe
£100,000 OTE

Here at Vertu Ford Crewe we have an exciting opportunity to lead our established Ford dealership in Crewe, taking the reins from a long-standing and highly experienced General Manager who is retiring.

You'll be joining a well-established, high-performing dealership with a settled and experienced team, low colleague turnover and a strong culture of developing and promoting talent from within. The business is performing well and operating in line with plan, giving you strong foundations to build on as you lead Ford Crewe into its next chapter.

With strong foundations already in place, we're looking for an established automotive leader who can build on that success, bring fresh ideas and ambition, and lead the dealership through its next chapter.

What You'll Do

As General Manager, you'll have overall responsibility for the performance and leadership of Ford Crewe. You'll:

• Lead the dealership with energy and purpose, setting high standards across all departments and delivering an outstanding experience for our customers.
• Build on the dealership's established strengths while identifying new opportunities to improve performance, profitability and sustainable growth.
• Develop and deliver a clear commercial strategy across new vehicles, used vehicles and aftersales.
• Build strong relationships with Ford and key stakeholders, translating manufacturer objectives into strong dealership performance.
• Lead, develop and empower your management team, creating a culture of accountability, collaboration and continuous improvement.
• Recognise and develop talent, celebrating success while supporting colleagues to achieve their full potential.
• Drive operational excellence, efficiency and strong financial performance, maintaining effective cost control and commercial discipline.
• Balance short-term performance with long-term customer loyalty, colleague engagement and sustainable dealership growth.
• Lead with integrity, setting the tone for a positive, professional and customer-focused culture.

What We're Looking For

We're looking for an experienced automotive leader with the credibility, commercial capability and people leadership skills to take an established dealership forward.

You'll ideally bring:

• Proven success as a General Manager within a main automotive dealership, with experience across new vehicles, used vehicles and aftersales.
• A strong commercial track record and the ability to identify opportunities and turn them into measurable improvements in performance.
• Strong financial and business acumen, with confidence managing dealership performance, profitability and cost control.
• An engaging and visible leadership style, with the ability to motivate managers and colleagues across different departments.
• Experience developing high-performing teams and creating a culture of accountability, recognition and progression.
• The ability to build effective relationships with manufacturer partners and senior stakeholders.
• A genuine passion for automotive retail and delivering an exceptional customer experience.
• A values-led approach, with integrity and responsible leadership at the heart of how you operate.
• The ambition to build on an established operation and leave your own mark on the future success of Ford Crewe.

Compliance & Values

As a values-driven business, it is essential that our management team consistently demonstrate behaviours that deliver positive outcomes for our customers.

As General Manager, you'll set the standard within the dealership, acting in good faith and creating a customer-centric environment where integrity, accountability and responsible business practices are fundamental.

You'll ensure we deliver the right products and services to meet our customers' needs, protect customers from harm and build relationships that encourage long-term loyalty and trust.

To protect our customers and our reputation, successful candidates will be required to undertake a DBS check, alongside regular fit and proper person assessments. We will also request references from previous employers as part of our pre-employment checks.

Your rewards

You will be provided with an excellent salary package and the opportunity to earn strong overperformance bonuses, along with:

• 10% Employer Contribution Pension Scheme
• Membership of our annual Partnership Share Scheme on top of your on-target earnings
• Ongoing leadership training through our Dale Carnegie platform
• Exposure to world-class leadership trainers
• Company Car
• 25 days holiday rising with length of service, plus bank holidays
• Private Medical Insurance
• An additional all-colleague Share Incentive Plan
• Bi-annual health check
• Enhanced Maternity and Paternity Scheme
• Access to our Vertu Rewards platform