Growth and Demand Generation Lead - B2B Travel

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.

• Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
• Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
• Own digital marketing performance, large budget optimisation and ROI across multiple international markets
• Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
• Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
• Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
• Oversee reporting, attribution and performance dashboards to inform strategic decision-making
• Shape global SEO and organic growth strategies alongside content and digital teams
• Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

• Do you have an extensive Growth and Demand Generation experience in B2B?
• Do you have extensive experience in digital marketing and paid media?

• 10+ years' experience in demand generation, growth marketing and digital
• Experience leading international B2B marketing teams (This is essential)
• Experience working at a Head of + level previously is essential
• Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
• Experience managing large paid media and digital budgets (£50k + monthly)
• A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
• Strong commercial acumen and experience working closely with sales leadership
• Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
• Experience leading distributed teams and driving performance across multiple regions