Account Manager – Hospitality & VIP Sales

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.

We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

The Account Manager will have primary responsibility for the strategic management, commercial performance, contractual delivery, and operational governance.

The role is responsible for maximising commercial returns, protecting Manchester United's contractual and commercial interests, maintaining strong stakeholder relationships, and ensuring all partnership obligations are delivered through robust planning, governance, communication, and performance management.

Stakeholder Partnership and Management

• Act as the primary day-to-day contact across all hospitality and VIP sales activity.
• Build and maintain strong working relationships with internal and external stakeholders, establishing credibility, trust, and accountability.
• Lead regular business review meetings, providing clear updates on sales performance, inventory utilisation, operational delivery, contractual rights and commercial opportunities.
• Coordinate cross-functional activity across Commercial, Partnerships, Marketing, Ticketing, Finance, Operations and Legal teams where required.

Commercial Performance & Inventory Management

• Deliver agreed sales targets, revenue budgets and profitability objectives across all allocated inventory.
• Monitor and report on sales performance, forecasting accuracy, inventory utilisation, yield management and commercial outcomes.
• Support pricing strategies and inventory optimisation initiatives to maximise revenue generation.
• Identify opportunities for incremental revenue growth and enhanced utilisation of hospitality inventory.
• Maintain full ownership of allocated hospitality inventory and associated contractual inventory rights.
• Ensure contractual reclaim dates are monitored, enforced and communicated in accordance with agreed timescales.

Contractual Delivery and Governance

• Ensure all contractual obligations are documented, tracked and communicated through agreed governance processes.
• Own and maintain a comprehensive annual Sales & Marketing Plan covering all contractual rights, activations, approvals, deliverables and key seasonal milestones.
• Protect Manchester United's contractual interests through effective oversight and management of partner commitments.
• Ensure compliance with all contractual obligations, Club policies, regulatory requirements and agreed operating procedures.

Reporting and Operational Delivery

• Develop and maintain reporting frameworks covering sales performance, inventory utilisation, reclaim activity, handbacks, activation delivery and commercial outcomes.
• Produce accurate and timely monthly, quarterly and seasonal performance reports.
• Ensure the successful delivery of all operational requirements associated with the hospitality programme.
• Support matchday and event readiness activities, ensuring operational plans are implemented effectively.

Continuous Improvement

• Identify opportunities to improve sales performance, operational effectiveness, stakeholder engagement and reporting quality.
• Introduce new processes, controls and governance measures that enhance commercial outcomes and operational delivery.

Key Success Measures

• Achievement of hospitality sales and revenue targets.
• Maximisation of inventory utilisation and yield.
• Contractual rights delivered in full and on time.
• Reclaim opportunities actioned within contractual deadlines.
• Accurate and timely stakeholder reporting.
• Positive stakeholder satisfaction and engagement.
• Strong governance, compliance and risk management.
• Demonstrable protection of Manchester United's commercial interests.

• Proven experience in account management or commercial partnership management, ideally within hospitality, sports, events, or premium sales.
• Strong financial acumen, with experience managing revenue targets, budgets, and forecasts.
• Experience balancing sales performance with operational delivery in a client-focused environment.
• Excellent stakeholder management, collaboration and communication skills.
• Strong problem-solving ability, with confidence operating in a high-pressure, live-event environment.
• Experience working with elite sporting organisations or premium hospitality brands.
• Understanding of VIP, corporate hospitality, or premium ticketing models.
• Experience managing outsourced or third-party sales arrangements.