Marketing Manager

• 4+ years' experience in a marketing role within fashion, retail, lifestyle, media, culture or a related industry.
• Strong understanding of social media strategy, content creation and community building.
• Experience delivering influencer marketing and PR campaigns.
• Demonstrable experience planning and executing events and activations.
• Excellent project management and organisational skills.
• Strong written and verbal communication skills.
• Existing network of media, influencer, creative and brand contacts.
• Deep understanding of contemporary fashion, streetwear, design, music and cultural landscapes.
• Ability to balance creativity with commercial thinking.

• Experience working with independent retailers, fashion brands or creative agencies.
• Knowledge of paid social and performance marketing.
• Experience managing external agencies and freelancers.
• Photography, content production or creative direction experience.

Goodhood is an independent retailer, creative platform and cultural destination. Since 2007, Goodhood has built a reputation for curating a globally respected mix of fashion, lifestyle and design brands, alongside its own products, collaborations and community-led initiatives. We are driven by culture, not trends, and are committed to creating experiences that feel relevant, authentic and inspiring to our audience.

We're looking for a Marketing Manager to lead and execute Goodhood's marketing strategy across social media, influencer relations, PR, own-brand campaigns and in-store cultural programming and events.

This is a hands-on role for someone who understands the intersection of fashion, streetwear, design, music and contemporary culture. You'll be responsible for ensuring Goodhood remains culturally relevant, creatively ambitious and commercially effective across all touchpoints.

The ideal candidate will have strong industry experience, an established network of contacts, excellent cultural awareness and a deep understanding of the communities that shape our world.

• Own and deliver Goodhood's social media strategy across all platforms.
• Develop content plans that support product launches, campaigns, events and cultural moments.
• Work closely with internal creative, e-commerce and buying teams to create engaging content.
• Analyse performance and optimise content based on audience insights and business objectives.
• Identify emerging platforms, trends and opportunities relevant to the Goodhood audience.
• Build and manage relationships with key influencers, tastemakers, creatives, media and cultural figures.
• Develop gifting, seeding and partnership programmes that drive awareness and engagement.
• Identify and activate relevant creators who align authentically with the Goodhood brand.
• Grow and strengthen Goodhood's community through meaningful collaborations and engagement.
• Lead the development and execution of seasonal marketing campaigns.
• Create and deliver launch strategies for new brands, exclusive products and collaborations.
• Own marketing activity for Goodhood's own-brand products and future brand initiatives.
• Ensure all campaigns are aligned with Goodhood's visual identity, voice and cultural positioning.
• Manage external PR relationships and media outreach.
• Build relationships with fashion, lifestyle, design, music and culture press.
• Coordinate press releases, interviews, campaign communications and media opportunities.
• Monitor brand sentiment and identify opportunities to increase visibility and relevance.
• Plan and execute in-store events, launches, exhibitions, talks, community gatherings and cultural activations.
• Collaborate with brands, artists, musicians and creative partners to deliver memorable experiences.
• Manage event budgets, logistics and marketing support.
• Measure and report on event performance and impact.
• Identify strategic partnership opportunities that align with Goodhood's values and audience.
• Work with brands, agencies, artists and cultural organisations to develop collaborative projects.
• Support commercial and brand-building objectives through partnership marketing.

Employment Type: Full-Time

Location: Goodhood Store, London

• Naturally connected to culture and community.
• Passionate about fashion, design, music and creative industries.
• Proactive, entrepreneurial and self-motivated.
• Collaborative and confident working across multiple teams.
• Highly organised with strong attention to detail.
• Strong instinct for what feels authentic to the Goodhood brand.
• Someone who lives and breathes the culture rather than simply observes it.

• Strong growth in brand awareness, engagement and community.
• Best-in-class social presence that reflects Goodhood's unique point of view.
• Successful own-brand and collaborative campaign launches.
• Increased media coverage and cultural relevance.
• A consistent programme of impactful events and activations.
• Strong relationships across fashion, music, design and creative communities.