Senior Shopper Marketing Manager

At Yeo Valley, we're more than just an organic dairy company – we're a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet.  As a co-owned business, we invest in our people, encourage growth, and believe in doing things properly.

 Are you looking to grow your career in the Commercial Retail world? If so we have an exciting opportunity for a Senior Shopper Marketing Manager to join our Shopper Marketing Team within our Central Commercial Department on a 12 month Fixed Term Contract (FTC).

Reporting to the Head of Shopper Marketing, this role is critical in accomplishing impactful shopper marketing executions. It involves working closely with our biggest retail partners, sales teams, and internal collaborators to drive shopper engagement and conversion at the point of purchase. This role will ensure our customers have a real partner throughout that provides them with all the insights, growth drivers, and tools required to deliver stellar execution of our commercial plan, and to shift consumer and shopper behavior to achieve Yeo Valley’s financial and market share ambition.

• Activation Excellence: Implement unmissable high impact shopper marketing initiatives in-store, in outlets and online, ensuring timely delivery of campaigns that align with brand strategy and retailer needs.
• Seamless toolkit deployment: Adapt and customize shopper marketing toolkits to suit retailer specific nuances and requirements. Propose key retailer exclusive executions in line with the commercial and brand objectives.
• Shopper-Focused POS Implementation: Manage the deployment of point-of-sale (POS) materials, on trade POS tools, and experiential activations to engage shoppers effectively.
• Collaboration with Retail Partners: Act as the main liaison between the company and retail partners, ensuring alignment on goals and execution plans.
• Performance Monitoring: Work with the RGM team to measure the efficiency of campaigns using important metrics (e.g., sales uplift, shopper engagement) and provide actionable insights for continuous improvement.
• Budget Management: Ensure efficient use of shopper marketing budgets, delivering cost-effective campaigns that drive impact.

This 12 month FTC is a full time role, working 40 hours per week (Monday – Friday). The role is based at our HQ offices in Blagdon, Somerset. Whilst we operate with flexible working principles, we expect our co-owners to be present in the office 2-3 days a week.

• Extensive experience in FMCG business, in Shopper Marketing / POS Activation Specialist or similar
• Passion for creating experiences for customers and consumers
• Problem solver and teammate who can deal with ambiguity and adapt quickly
• Strong history of working with sales and brand teams to align on execution plans
• Experienced in handling several brands at the same time
• Ability to analyse campaign results and leverage insights to optimize future initiatives.

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1900 staff and produce more than 25% of the UK’s packaged yogurt.

We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer. It goes without saying that you'll have access to free parking. You'll also receive the following:

• Competitive holiday allowance
• non-contributory pension scheme
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us!

Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.

Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.