Senior Communications Manager

We are seeking a strategic and commercially minded Senior Communications Manager to lead and deliver our brand communications strategy across PR, influencer marketing, and social media.
This role will act as the central communications lead for the brand, overseeing a team including an Influencer Manager and Social Media Manager, as well as managing our external PR agency. The successful candidate will be responsible for ensuring all brand messaging is consistent, compelling, and aligned with wider business objectives, driving brand awareness, trust, and engagement across our core audiences.
Working within a fast-paced retail environment, you will play a key role in shaping how the brand shows up across earned and owned channels, building strong relationships with media, creators, and industry partners.

Role & Responsibilities
Strategic Communications Leadership

• Develop and lead the brand's integrated communications strategy across PR, influencer marketing, and social media.
• Ensure consistent messaging and brand positioning across all communications channels.
• Translate wider marketing and commercial objectives into impactful communication plans.
• Identify opportunities to elevate brand awareness, credibility, and cultural relevance.

Team Leadership & Management

• Lead and support the Influencer Manager and Social Media Manager, providing clear direction, development, and performance management.
• Ensure collaboration across the communications team to deliver cohesive campaigns.
• Foster a high-performing, creative, and insight-led team culture.

PR & Media Relations

• Oversee product launches, brand announcements, and press activity.
• Manage and direct the PR agency to deliver proactive media coverage and high-quality storytelling.
• Set PR strategy, campaign priorities, and KPIs for the agency.
• Build and maintain strong relationships with key journalists, editors, and industry stakeholders.

Influencer & Creator Strategy

• Oversee the influencer marketing programme, ensuring it aligns with brand strategy and campaign objectives.
• Guide the development of long-term creator partnerships and ambassador programmes.
• Ensure influencer activity drives both brand engagement and commercial impact, integrated with our Organic and Paid Social Media strategy.

Social Media Leadership

• Oversee the brand's social media strategy and content direction across key platforms.
• Ensure content reflects brand values and resonates with the parenting audience.
• Work with the Social Media Manager to optimise performance, engagement, and community management within the social media team.

Campaign Integration

• Lead integrated communication campaigns across PR, influencer, and social channels to support product launches, seasonal moments, and brand initiatives.
• Collaborate closely with wider marketing, product, and digital teams to maximise impact.

Insights, Reporting & Performance

• Track and evaluate communications performance across earned and owned channels.
• Analyse media coverage, influencer performance, and social metrics to optimise future campaigns.
• Provide clear reporting and strategic recommendations to senior stakeholders.

Knowledge, Skills & Experience

• 7+ years' experience in communications, PR, social media, or brand marketing roles.
• Proven experience managing integrated communications strategies across PR, influencer, and social media.
• Experience leading teams and managing external agencies.
• Strong understanding of the UK media landscape and influencer ecosystem.
• Excellent storytelling, messaging, and brand-building capabilities.
• Commercial awareness within a retail or consumer brand environment.
• Strong project management and organisational skills.
• Confident stakeholder management and leadership abilities.

Desirable Experience

• Experience within baby, parenting, lifestyle, or consumer retail brands.
• Experience launching products and managing seasonal retail campaigns.
• Knowledge of parenting communities and audiences.

Mamas & Papas (Head Office)
Colne Bridge Road,
Huddersfield,
West Yorkshire
HD5 0RH