Social Media Manager

As we evolve into Social Wellness Clubs, we are creating spaces and experiences that support every aspect of our members' physical, mental, nutritional and social wellbeing. By bringing together expert guidance, genuine community, personalised experiences and innovative technology, we make wellness feel accessible, welcoming and easy to navigate. Virgin Active is committed to recruiting the finest people who share our passion for creating exceptional experiences and delivering world-class service every day. We are looking for Social Media Manager to join our Marketing Team.

The Social Media Manager is responsible for leading and delivering the organic social media strategy for Virgin Active UK, driving brand awareness, community engagement and commercial growth across our social channels. This role plays a key part in supporting our evolution into a leading Social Wellness Club by creating culturally relevant content, building meaningful relationships with members and creators, and translating social performance into measurable business results.

• Own the monthly content calendar, planning two months ahead and managing publishing schedules through Emplifi or a similar platform.
• Lead social planning and content delivery for new club openings, refurbishments, campaigns and key brand moments.
• Develop and manage influencer and creator partnerships, from talent identification and briefing through to delivery, usage rights, compliance and performance measurement.
• Launch and lead Virgin Active's instructor ambassador programme, turning our people, expertise and club communities into compelling social content.
• Lead the social agency, creators and freelancers, ensuring delivery against briefs, quality standards and budgets.
• Coordinate in-house content producers, freelancers and creators, identifying opportunities to capture engaging, platform-native content across our clubs.
• Manage community engagement across comments and direct messages maintaining Virgin Active tone of voice.
• Collaborate with Brand, CRM, Events, Member Services, Operations, Product and Club teams to deliver integrated social activity supporting wider marketing and commercial objectives.
• Report on performance, using analytics to improve reach, engagement, audience growth and social-driven website sessions, leads and joins.

Role Type: Full Time

Hours: 40

• 4-6 years experience in social media, including leading strategy for a consumer brand.
• Experience in fitness, wellness, hospitality, leisure or another community-led business is desirable.
• Proven experience planning and delivering influencer marketing campaigns.
• Experience managing budgets, measuring ROI and demonstrating commercial impact.
• Experience managing agencies, creators and freelancers.
• Strong knowledge of social analytics, listening tools, publishing platforms and current social trends.
• Excellent copywriting skills and a strong understanding of tone of voice.
• Strong organisation, communication and stakeholder management skills, with a creative, test-and-learn approach.
• Emplifi or similar publishing tools, Meta and TikTok Ads Manager, and video editing skills are desirable.
• Flexibility to work occasional evenings and weekends for events, launches and shoots.