Social Media Manager

Craft

Marketing

Job Description

Social Media Manager

Marketing | London

Your Role within our Kingdom

King is seeking a hands-on Social Media Manager to bring our social strategy to life through consistent, high-quality and platform-native content that keeps our brands visible, relevant and connected to audiences throughout the year.

Sitting within King Central Marketing, you'll bring our social strategy to life through high-quality, native content across King's portfolio, with an initial focus on Candy Crush. Working closely with Brand Communications, agencies, creators and cross-functional partners, you'll own the day-to-day social delivery plan, ensuring content is planned, briefed and executed effectively.

Your Responsibilities

• Translate the agreed Social and Brand Communications direction into clear quarterly and monthly delivery plans
• Own and maintain an integrated social calendar across always-on content, campaigns, creator activity and earned-first opportunities
• Bring Social into campaign and tentpole planning early, defining briefs, deliverables, timelines and asset requirements
• Lead the day-to-day delivery of King's owned social channels, with an initial focus on Candy Crush across Facebook and Instagram, ensuring activity is consistently planned, produced and delivered
• Support social activity across other King titles and partnerships as Central Marketing priorities evolve.
• Plan, brief and coordinate platform-native content with our in-house Marketing Studio, agencies, creators and production partners
• Work with agency partners to develop and refine ideas, ensuring content is right for the brand, relevant to the audience and appropriate to each platform
• Apply each brand's editorial framework and tone of voice consistently, while adapting content to platform behaviour and audience expectations
• Review content and provide clear, practical feedback on creative quality, platform fit, messaging and cultural relevance
• Coordinate approvals, scheduling, publishing, creator usage rights, whitelisting and paid amplification with the relevant teams
• Work with Earned, Partnerships and Creator leads to identify stories and content that Social can extend through conversation, participation or distribution
• Monitor platform behaviour, creator trends, cultural conversations and emerging formats, turning relevant opportunities into timely recommendations
• Apply a strong understanding of US-facing social media culture and audience behaviour when developing and reviewing content.
• Track results using Sprinklr, agency reporting and internal measurement tools, feeding relevant information to the team's performance tracker.
• Use performance evidence to recommend what should continue, change, scale or stop, with a particular focus on engagement, reach, conversation and channel growth.
• Maintain clear workflows and communication across internal stakeholders and external partners, ensuring work moves forward effectively against multiple deadlines.

Skills to Create Thrills

• Hands-on experience managing organic social channels and a busy content calendar for a consumer-facing brand or agency
• Strong practical knowledge of Meta platforms and short-form social content, including what drives organic engagement, reach and conversation on each platform.
• Strong creative and editorial judgement, with an understanding of what makes content feel relevant, entertaining and native to different platforms
• Experience briefing and coordinating agencies, studios, creators or production partners from initial concept through to delivery.
• Strong organisational and project-management skills, with the ability to manage multiple deadlines, stakeholders and workstreams
• Confidence using social performance data and audience insights to improve content effectiveness
• Strong awareness of US social media culture, audience behaviour and relevant cultural moments.
• An interest in entertainment, gaming, creators and popular culture

Bonus Points

• Experience working on social channels for an entertainment, technology, lifestyle or culture-led consumer brand
• Experience working across both agency and in-house environments
• Experience supporting social activity for more than one brand, product or audience
• Practical knowledge of TikTok, YouTube or other emerging social platforms
• Familiarity with Sprinklr or a comparable social media management and listening platform
• An understanding of how paid amplification, whitelisting and creator usage can extend organic social activity

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.