Digital Marketing Manager

On-site in London·Full-time·Added yesterday (last checked 27 Oct)

Underbelly

18 open roles

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Our summary

Salary: From £38,000 a year
About £2,570 a month after tax.
Contract: Full-time

Skills

Requirements

What we're looking for

At least three years' digital marketing experience, including hands-on paid social and search management
A track record of driving sales or conversions through digital channels, with results to show
Experience managing websites (CMS) and email platforms
Strong analytics skills: GA4 or similar, conversion tracking, reporting
Good understanding of social media platforms and content trends
Experience managing digital budgets
Excellent organisation and communication; able to explain digital clearly to non-specialists

Nice to have

Experience in live events, arts, entertainment, festivals or ticketed experiences
Line management or mentoring experience
Experience with CRM or ticketing systems (for example, Red61, Spektrix, Ticketmaster or similar)
Experience managing digital agencies
Meta or Google Ads certification
Basic design or video editing skills

Pay & benefits

What you'll get

Salary: From £38,000/annum

Salary: From £38,000/annum

The role

To lead Underbelly's digital marketing across all events and shows: driving ticket sales through paid and owned digital channels, building our audience data, and making sure every campaign is digitally joined up, measurable and efficient.

What you'll do

Develop and own Underbelly's digital marketing strategy, aligned to the overall marketing plan and sales targets.
Set digital KPIs for each campaign and the year, and report against them.
Keep the team ahead of platform changes, new channels and best practice.
Plan, build, run and optimise paid social and search campaigns across Meta, TikTok, Google and other relevant platforms, in-house or with agencies.
Manage digital media budgets and maximise return on ad spend across the portfolio.
Own tracking, pixels and conversion measurement with ticketing partners and web developers.
Manage Underbelly's websites, working with developers on content, user journeys, SEO, accessibility and conversion.
Lead email marketing: calendar, segmentation, automation, testing and performance.
Grow and use audience data responsibly, ensuring GDPR compliance across all digital activity.
Lead social media strategy across Underbelly and event channels, with the Social Media & Content Officer.
Line manage, develop and support the Social Media & Content Officer.
Brief and support content shoots, influencer and creator partnerships, and on-site capture.
Own digital reporting, using GA4, platform analytics and ticketing data.
Share clear, actionable insight with the Marketing Director, campaign team and producers.
Lead post-campaign digital evaluation and use learnings to improve future campaigns.
Act as digital lead for the campaign team, translating campaign plans into digital activity.
Advise producers, partners and visiting companies on digital approach where relevant.
Champion accessible, inclusive digital practice.

How you'll work

Full-Time, Permanent

Underbelly Head Office, London

Contract: Full-time, permanent (new role)

Location: Underbelly head office, Hatton Garden, London; regular time on site at events; some travel depending on projects; some evening and weekend work

About Underbelly

Industry: Live Entertainment

In their own words

About the company & team

Reports to: Marketing Director

Line manages: Social Media & Content Officer

Works closely with: Senior Marketing Manager, Marketing Manager, ticketing, web developers, media agencies, producers and partners

We don't follow the herd. We're committed to creating the freshest events.

Underbelly is a major UK-based live entertainment company, founded in 2000. We produce and programme acclaimed theatrical productions, live events, festivals and cultural experiences across the UK and internationally, often in site-specific and unconventional locations.

All open roles at Underbelly