Marketing Manager

Salary: From £38,000/annum

Salary: From £38,000/annum

To plan and deliver integrated marketing campaigns that hit sales and audience targets across Underbelly's events and shows, while protecting and growing the Underbelly brand and the brands of the events we produce.

1. Write and deliver campaign plans for assigned events and shows, from announcement and on-sale through to close.
2. Set campaign objectives and KPIs with the Senior Marketing Manager, aligned to sales targets.
3. Manage campaign budgets, tracking spend and forecasting accurately.
4. Brief and manage creative, media and print agencies and suppliers to brief, on time and on budget.
5. Plan and book above-the-line, out-of-home and print activity, working with media agencies.
6. Coordinate partnerships, promotions and ticketing offers with partners and ticketing teams.
7. Write and approve copy across print, digital, email, web and venue materials, keeping tone of voice consistent.
8. Work with the Digital Marketing Manager on paid digital, email and website requirements for each campaign.
9. Work with the Social Media & Content Officer on campaign content, shoots and on-site capture.
10. Work with press teams to align announcements, on-sale moments and campaign messaging.
11. Work with other departments and stakeholders to build joint messaging and content moments.
12. Monitor ticket sales daily during campaigns and adjust activity to protect targets.
13. Produce regular campaign reports and end-of-campaign evaluations with clear learnings.
14. Use audience data and insight to shape targeting and future planning.

Full-Time, Permanent

Underbelly Head Office, London

Contract: Full-time, permanent

Location: Underbelly head office, Hatton Garden, London; regular time on site at events; some travel depending on projects; some evening and weekend work