Partnership Development Lead

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women's Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that's always dared to push boundaries, breaking new ground and rewriting history.

We are at our brightest when we're all together. Our club, our teams, our community. We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our fans at the heart of everything we do as we continue to strengthen our connection with our DNA, our home, and each other.

We're at our brightest when we're all together. Our Club, our teams, our community.

Role Purpose

The Partnerships Development Lead is responsible for driving new commercial partnerships centred on Tottenham Hotspur Stadium as one of the world's leading sports, entertainment and business destinations.

The role will develop and commercialise compelling partnership opportunities that leverage the Stadium's year-round event programme, premium experiences, innovation, hospitality and destination appeal. The role will take to market and identify new revenue opportunities by creating solutions that align prospective partner objectives with the unique capabilities of the Stadium and its audiences.

Key Responsibilities

Partnership Development

• Identify, develop and secure new commercial partnerships focused on the Stadium and destination proposition
• Build and manage a robust pipeline of opportunities across priority positions, narratives and assets
• Lead the end-to-end sales process, from prospecting and proposition development through to negotiation and contract execution
• Deliver against agreed commercial revenue targets

Venue & Destination Proposition

• Lead the commercial positioning of Tottenham Hotspur Stadium as a year-round destination
• Develop partnership propositions built around (not exhaustive):
  • World-class sporting events
  • NFL
  • Concerts and live entertainment
  • Premium hospitality
  • Conferences and business events
  • Visitor attractions and tours
  • Retail, food and beverage
  • Innovation and sustainability
• Create solutions that combine physical experiences, marketing rights (venue and club), content, hospitality and business engagement

Narrative & Proposition Development

• Develop compelling commercial narratives that articulate the Stadium's unique value to partners
• Ensure all proposals are insight-led, commercially differentiated and aligned to partner business objectives

Business Development

• Build relationships with senior brand marketing and commercial decision-makers across target industries
• Generate opportunities through direct outreach, agency relationships, networking and industry events
• Represent the Club and Stadium externally to promote the venue's commercial proposition

Cross-Functional Collaboration

• Work closely with the Commercial Partnership's Team, Stadium Operations, Events, Hospitality, Brand & Marketing, Business Intelligence, Finance and Legal to develop innovative, deliverable partnership solutions that maximise commercial value

Person Specification

Skills & Experience

• Experience in partnership sales, against venue, stadia and alike
• Proven track record of developing and securing commercial partnerships
• Strong consultative selling and negotiation skills
• Experience developing bespoke commercial propositions
• Excellent stakeholder management and presentation skills

Personal Attributes

• Commercially driven with a strong growth mindset
• Excellent relationship builder
• Creative and solutions-oriented
• Strong storyteller with the ability to translate venue capabilities into compelling commercial opportunities
• Collaborative and able to work effectively across multiple departments
• Highly organised with strong project management skills

Success Measures

• New partnership revenue generated
• Growth in the venue and destination partnership pipeline
• Number and value of new commercial partnerships secured
• Quality and innovation of partnership propositions
• Long-term partner engagement and commercial impact

What Success Looks Like

Success in this role is measured by the ability to position and monetise Tottenham Hotspur Stadium as more than a venue, it is a global destination that enables brands to connect with audiences through world-class sport, entertainment, hospitality and business experiences. The role will create strategic partnerships that drive incremental revenue while enhancing the Stadium's reputation as one of the world's premier destinations.

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Reasonable Adjustments

We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.

Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.