Content & Communications Manager

Main duties and responsibilities will include

Communications & Content Development

• Lead the creation, development, and delivery of multi channel marketing campaign content that supports firm wide strategic initiatives and drives prospect and client engagement.
• Communicate client success stories and case wins that reinforce the firm's strategy and positioning.
• Produce compelling content across formats (press releases, web page copy, articles, thought leadership, campaign assets and video scripts) aligned to KN's brand and commercial objectives.
• Collaborate with subject matter experts to translate topics into accessible, engaging content for target audiences.
• Coordinate campaign calendars, timelines, and reporting frameworks to ensure timely and effective execution.
• Oversee website content updates and contribute to ongoing optimisation of digital channels.
• Act as a day-to-day guardian of the KN brand, ensuring guidelines and tone of voice are applied consistently across marketing materials and firm assets.
• Maintain organised filing systems, asset libraries, campaign records and supporting documentation

PR & external communications

• Provide PR advice and support to senior stakeholders in partnership with our external PR agency.
• Coordinate media and speaking opportunities, press releases, commentary, and proactive storytelling that enhances KN's profile.
• Manage inbound media enquiries and ensure timely, accurate responses.
• Identify emerging themes and opportunities to maintain KN's presence in relevant industry conversations.
• Support with communications relating to potential sensitive issues, crises and reputational matters and business continuity exercises
• Monitor and respond to online reviews and commentary regarding the firm
• Oversee the legal directories and awards submission strategy and process, ensuring submissions and supporting communications reinforce the firm's strategic positioning, brand value and key messages

Internal communication & cross firm engagement

• Work with colleagues across the firm to ensure consistent communication of key initiatives, campaigns, and messaging.
• Develop clear, engaging internal updates and materials to increase awareness and adoption of firm wide programmes.
• Ensure the wider firm are aware of key updates such as campaign content, insights, firm news and announcements; practice area highlights; people news (new joiners, promotions, milestones); upcoming events; responsible business updates; utilising a variety of formats
• Leverage existing and develop new internal communications tools and platforms to reach all colleagues effectively, including the intranet, weekly newsletter, videos, webinars, podcasts, live events and digital signage.
• Champion the intranet as the firm's central hub for information, culture and connection, driving adoption and engagement through compelling content and regular refreshing.
• Ensure all channels are well-maintained, consistently branded and fit for purpose, with content that is relevant, timely and engaging.

Insight, Research & Continuous Improvement

• Conduct audience, market, and competitor research to inform campaign planning and content development.
• Stay up to date with trends in professional services marketing, digital communications, and PR.
• Review performance, gather feedback, and make data driven recommendations to continuously improve campaigns and communications.

Collaboration & Relationship Management

• Work closely with the wider brand and marketing team to ensure alignment across content, positioning, and campaign strategy.
• Build strong relationships with lawyers, practice areas, and operational teams to understand their priorities and ensure communications support business goals.
• Support cross firm initiatives, events, and collaborations that raise awareness of KN's capabilities and expertise.

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