Social Media Content & Engagement Executive

If you're passionate about travel, why not come and work at Travel Weekly's High Street Agency of the Year 2026?

Full-time 37.5 Hours - This role is an office based role at our Head Office in Sunderland

We are looking for a driven and creative social media marketer with passion for creating content that inspires and engages audiences while delivering real business results. As a Social Media Content & Engagement Executive, you'll play a key role in planning and delivering social media activity that supports marketing campaigns, drives leads, grows audiences and strengthens brand presence.

You'll create engaging content for Facebook, Instagram, TikTok, Pinterest and LinkedIn, ensuring every post is on-brand, audience-focused and designed to drive engagement, website traffic and enquiries. Working closely with supplier partners and internal stakeholders, you'll support the delivery of social media marketing plans and campaigns, ensuring activity is aligned with business objectives.

You'll also manage paid social campaigns from creative briefing and audience targeting to optimisation and reporting. Alongside this, you'll oversee influencer and content creator partnerships, managing activity from briefing and activation through to analysis and recommendations.

This is a varied and fast-paced role for someone who combines creativity with commercial awareness and thrives on staying ahead of social media trends.

Specific Duties

• Collaborate with stakeholders across the business to plan and deliver social media activity that supports key campaigns, business priorities and target audiences
• Contribute to the social media content calendar, ensuring a balanced mix of commercial, engaging and brand-building content
• Create, proof and publish engaging social media content that reflects the brand tone of voice and resonates with target audiences
• Support lead generation and website traffic-driving activity through the creation, optimisation and analysis of social media campaigns
• Represent the brand on camera where required, contributing to authentic and engaging video content.
• Attend meetings with internal and external teams to gather briefs, identify opportunities and recommend effective social media solutions
• Work with supplier partners and internal stakeholders to deliver social media campaigns and partnership activity
• Lead influencer and content creator partnerships, from relationship management and briefing through to content delivery, reporting and performance analysis
• Build, manage and optimise paid social campaigns, ensuring creative, targeting and campaign objectives are aligned
• Help develop and grow user-generated content (UGC) and employee-generated content (EGC) initiatives to increase trust, authenticity and engagement
• Provide social media support, guidance and best practice advice to colleagues across the business
• Contribute to delivering a consistent, cohesive, and effective marketing strategy across all touchpoints
• Stay up to date with social media trends, platform developments and emerging opportunities, sharing insights and recommendations with the wider team.
• To undertake any other duties that may fall into the job criteria

Competencies / Qualifications

• Minimum 1 years' experience in social media, content creation or a similar marketing role
• An excellent working knowledge of various Social Media platforms
• Experience managing influencer and content creator partnerships
• Experience planning, delivering and optimising paid social campaigns
• Strong written and proofreading skills, with the ability to create engaging social media content
• Confident in creating and editing social media video content
• Passionate about social media, with a strong understanding of emerging trends and platform updates
• Creative thinker with the confidence to put forward new ideas and recommendations
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent attention-to-detail
• Commercially aware, with a focus on driving engagement, leads and campaign performance

NB - this job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

Why should you really work for Hays Travel?

There's more to life than work, annual leave, and pensions. At Hays Travel we emphasise the value of having a work-life balance, we offer:

• A range of training programmes to help you progress personally and professionally
• Strong recognition and promotion opportunities
• Opportunities to travel on educational trips
• Discounts on booking your own holidays
• Health care plan
• Eyecare vouchers
• Shopping discounts
• Loyal service awards to celebrate important milestones
• Recommend a friend scheme
• A work environment that thrives on uplifting one another

We pride ourselves on the quality of service we provide and uplift one another with our enthusiasm, positivity and passion. Sound like you? **

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles

Data Security - You are responsible to ensure all personal & business data is kept secure at all times & any data breaches are reported immediately.