Cruise Marketing Manager

If you're passionate about travel, why not come and work at Travel Weekly's High Street Agency of the Year 2026?

Full-time - 37.5 Hours - Office based role (Sunderland, Tyne & Wear)

Hays Travel is seeking a dynamic, commercially minded and customer-focused Cruise Marketing Manager to join our passionate marketing team.

As the main point of contact for cruise marketing across the business, you will take ownership of marketing activity, lead the planning and delivery of campaigns that support commercial objectives, strengthen the Hays Travel cruise proposition and engage our customers.

Reporting to the Marketing Operations Manager, you will work alongside the Land Marketing Manager as a key member of the marketing management team. You will lead and develop a small team of Cruise Marketing Executives, providing clear direction and ensuring the team delivers high-quality, effective marketing activity across the cruise portfolio.

Our ideal candidate will be an experienced marketer who is confident working across the marketing mix, able to translate commercial objectives into effective marketing activity and comfortable finding solutions to meet business and customer needs and passionate about the Hays Travel brand and its customers.

Key Responsibilities

• Lead, manage and develop a small team of Cruise Marketing Executives, providing clear direction, prioritising workloads and supporting their personal and professional development
• Own the planning, management and delivery of integrated cruise marketing campaigns across the marketing mix, ensuring they meet objectives and deliver measurable results
• Act as the key marketing contact for cruise across the wider business, working closely with commercial, product and other internal stakeholders
• Build and maintain strong relationships with cruise partners, suppliers and external agencies, managing activity within agreed budgets and ensuring campaigns are delivered effectively and on time
• Work collaboratively with specialist marketing teams to develop effective, insight-led campaigns that deliver against business objectives
• Oversee creative development and customer-facing communications, ensuring all marketing materials are accurate, engaging and aligned with the Hays Travel brand
• Use customer, campaign and commercial data to measure performance, identify opportunities and continually improve marketing effectiveness
• Monitor competitor activity, cruise industry developments and wider consumer trends to identify opportunities and inform future marketing activity

Key Competencies

• Experience in a marketing role, ideally within the travel industry, with cruise experience desirable but not essential
• Experience of managing, coaching or mentoring team members, with the ability to provide clear direction and support individual development
• Strong understanding of the marketing mix, with proven experience planning and delivering integrated campaigns from brief through to execution and evaluation
• Commercially minded and results-driven, with the ability to use data and insight to inform decisions and deliver against business objectives
• Strong stakeholder management and communication skills, with the confidence to build relationships, influence others and challenge where appropriate
• Highly organised and able to manage multiple priorities, make informed decisions and take ownership through to completion
• Creative, proactive and solutions-focused, with the ability to generate new ideas, identify opportunities and continuously improve
• Positive and professional, with a strong commitment to Hays Travel's values, customers and continued personal and professional development

Why should you really work for Hays Travel?

There's more to life than work, annual leave, and pensions. At Hays Travel we emphasise the value of having a work-life balance, we offer:

• A range of training programmes to help you progress personally and professionally
• Strong recognition and promotion opportunities
• Opportunities to travel on educational trips
• Discounts on booking your own holidays
• Uncapped earning potential
• Health care plan
• Eyecare vouchers
• Shopping discounts
• Loyal service awards to celebrate important milestones
• Recommend a friend bonus scheme
• Smile Rewards - A personalised Mastercard loaded with daily & monthly cash booking incentives
• A work environment that thrives on uplifting one another

At Hays Travel we put people at the heart of everything we do, that extends to our customers and colleagues alike. As the UK's largest independent travel agency, we welcome new ideas, foster innovative thinking and encourage career development.

Not only are we dream holiday makers, we are also passionate about living and breathing our SMILE values.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellent

We pride ourselves on the quality of service we provide and uplift one another with our enthusiasm, positivity and passion. Sound like you?

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.