Cruise Product Executive

If you're passionate about travel, why not come and work at Travel Weekly's High Street Agency of the Year 2026?

Full-time - 37.5 Hours - Office based role (Sunderland, Tyne & Wear)

Role Summary

To support the Cruise Product Manager in ensuring a competitive product offering that is effectively marketed.

To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Product Manager, Hays Beds, Hays Transfers, 3rd Party Suppliers and Airline suppliers and putting the resulting product to market with effective communication with the sales and marketing teams.

Key Responsibilities / Responsible for

• Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
• Responsible for the sourcing and pricing of cruise Product from a Hays Tour Operating (VISTA) perspective. This product will be used in marketing mediums including, but not limited to:

Brochures

POS

Social Media

Online Campaigns e.g. Travelzoo/Holiday Pirates

Direct Mailers

E-shots

Website

Press

Billboards

Radio

TV

This includes the sourcing of up to date and relevant imagery to be used in all mediums

• Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well
• Support and assist the Sales and Support teams with queries on marketed product and general supplier questions
• Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected
• Completion of competitor analysis to understand where we have the strongest VISTA offers, and to identify product gaps, feeding back findings to the Cruise Product Manager.
• Following Marketing and Creative request procedures to ensure exposure of product
• Production of Facebook offers
• Sourcing specific offers for any cruise Mailers/WOW offers/Social
• Completing Booking Audits on a daily basis to report on how many bookings are going through VISTA and other cruise competitors
• Any additional ad-hoc duties

Competencies / Qualifications

• Good customer service skills
• Good product knowledge
• IT literate and a competent user of Microsoft Word, Excel, Outlook, and in-house systems
• Ability to prioritise workload and work to deadlines, including a high attention to detail
• Ability to work within a team
• Ability to work under own initiative
• Good organisational skills
• Effective communicator
• Have a positive, proactive approach to problem solving
• Ability to adapt quickly to new situations due to the fast paced, dynamic and varied nature of the department and role.

General

• To undertake any other duties that may fall into the job criteria
• To conform with all company policies and procedures including Health and Safety
• To treat all employees, customer and suppliers with dignity and respect
• This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

At Hays Travel we put people at the heart of everything we do, that extends to our customers and colleagues alike. As the UK's largest independent travel agency, we welcome new ideas, foster innovative thinking and encourage career development.

Not only are we dream holiday makers, we are also passionate about living and breathing our SMILE values.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellent

We pride ourselves on the quality of service we provide and uplift one another with our enthusiasm, positivity and passion. Sound like you?

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.