Web Implementation Analyst

£60,000 - £70,000 + bonus

This is an exciting opportunity for a Web Instrumentation Analyst to play a key role in shaping how digital customer behaviour is tracked, measured, and understood. You'll work across web and mobile platforms, driving data quality and enabling data-driven decision making through robust tracking and analytics implementations.

As a Web Instrumentation Analyst, you will be responsible for ensuring accurate and scalable tracking across digital platforms.

• Defining, implementing, and maintaining data layers across web and mobile products
• Managing website and app tagging to ensure accurate data collection
• Implementing and validating tracking pixels and analytics solutions
• Supporting A/B testing and experimentation initiatives
• Collaborating with Product, Marketing, Analytics Engineering, and Technology teams
• Conducting QA and optimisation of tracking implementations
• Supporting attribution and digital performance reporting
• Developing insight into user behaviour through analytics data
• Ensuring tracking remains compliant with relevant data privacy and consent requirements

Web Implementation Analyst

Hybrid - Manchester (3x days per week)

• Understanding of ecommerce or customer journey analytics
• Experience with GA4, Looker, or similar reporting and visualisation tools is beneficial

• Salary of £55,000 - £70,000 depending on experience
• Hybrid working model with 3 days per week in the Birmingham office
• Generous holiday allowance
• Pension contribution
• Private healthcare and additional wellbeing benefits
• Ongoing training and career development opportunities
• The chance to influence the organisation's digital analytics strategy and make a measurable business impact