Performance & Digital Marketing Lead - International

We put our people first by offering a wider range of exception benefits designed to support your wellbeing, work-life balance, and professional growth - because when you thrive, we all succeed.

• Unlimited free cinema tickets for you and 2 guests, including complimentary popcorn and drink every visit and 40% off additional snacks & drinks in cinema

• Free private parking in Ealing Broadway

• Salary Sacrifice pension scheme with generous company-matched contributions

• Discounted gym memberships and a cycle-to-work scheme

• Early access to salary payments for greater financial flexibility

• Comprehensive healthcare benefits including 24/7 access to a Virtual GP and Private Medical Insurance, a healthcare cash plan, BUPA dental care, and eye care vouchers, among others

As the Performance & Digital Marketing Lead - International, you will lead Cineworld's performance marketing strategy across the UK while helping shape how we connect with audiences across our international markets. This is a senior role focused on driving admissions, revenue and marketing effectiveness through paid media, data-led decision-making and strong commercial thinking.

A major priority will be leading and evolving our Always-On performance marketing programme, working closely with our international media agency to maximise the impact of our investment and ensure campaigns deliver measurable business results. You'll use insight, reporting and market knowledge to identify opportunities, challenge performance and continuously raise the bar.

Alongside this, you'll provide leadership across social media, content and CRM, developing our team of specialists and bringing together expertise from across multiple international markets. It's a role that combines strategic influence, commercial accountability and hands-on problem solving in a fast-paced consumer business.

• Lead and develop our Always-On performance marketing programme, driving admissions, revenue growth and marketing efficiency across the UK and international markets.

• Own relationships with our media agency, setting clear expectations, challenging performance and ensuring investment delivers measurable commercial results.

• Use data, reporting and customer insights to identify opportunities to improve acquisition, conversion, engagement and return on investment.

• Lead and develop a team of digital specialists across, social media, content and CRM.

• Create an environment for the social team to produce ambitious, platform-native content capable of generating high engagement and organic reach, to ensure our channels remain distinctive, culturally relevant and continually evolving.

• Provide strategic leadership and support to the CRM Manager, identifying opportunities to improve segmentation, personalisation, engagement and conversion.

• Lead Cineworld's International Digital Content Marketing Squad, providing dotted-line functional leadership to digital marketing colleagues across Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria and Israel.

• Collaborate with marketing teams across multiple international markets, sharing best practice and helping raise digital capability across the group.

• Ensure our creator and influencer partnerships are aligned with business priorities and consider how they can support our wider paid media goals.

• Work closely with Customer Experience & Social Media teams to ensure a consistent tone of voice and proactive community management, with regular social listening and engagement across relevant Cineworld conversations and posts.

• Ensure social content is shared across international markets where relevant.

• Work closely with Social Media Manager and Ecommerce Manager to ensure blog content supports SEO of the Cineworld website.

Contract Type: This is a full-time position on a 12-month Fixed Term Maternity Contract

Start Date: We will be aiming to offer this position in the first half of December with a preferred start date of early January.

Location: Ealing Broadway, W5 5JN and based in office 4 days per week. Some international travel could be expected as part of this role, potentially 3-4 times over the year.

Performance Marketing

Leadership

Social & Content Marketing

• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us