Social Monetisation Lead

On-site in London·Added 18 days ago (last checked 6 Nov)

Channel 4

9 open roles

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Our summary

Work mode: On-site, London
Closing date: Apply by Monday 16 November

Skills

Requirements

What we're looking for

Significant experience within digital media, social platforms, content monetisation or creator-led businesses.
Strong understanding of YouTube monetisation, social platform economics and digital advertising business models.
Proven experience developing, packaging and bringing commercial products or propositions to market.
Experience creating go-to-market strategies, commercial narratives and sales materials.
Experience forecasting revenue, analysing commercial performance and building business cases.
Strong commercial acumen with the ability to identify monetisation opportunities from content, audiences and platform assets.
Experience working cross-functionally to bring new products, propositions or partnerships to market.
Excellent stakeholder management skills, with the ability to influence and drive alignment.
Strong presentation, communication and storytelling skills.
Ability to translate complex platform and product concepts into clear commercial opportunities for sales teams and customers.
Highly organised with strong analytical, planning and problem-solving skills.
Commitment to equity, inclusion and Channel 4's values.

Nice to have

Experience developing creator network or multi-channel network propositions.
Established understanding of the UK advertising agency landscape and digital buying ecosystem.
Experience launching new commercial products, platforms or revenue streams.
Knowledge of relevant advertising, sponsorship and content compliance considerations.

Pay & benefits

What you'll get

There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

Private medical insurance
Free Virtual GP access for employees
Free Female Health hormone test each year
Free Tastecard membership
Access to financial wellbeing resources
Discounted Gym memberships
Pension
Life Assurance
Income Protection
Holiday Purchase

The role

Job Title: Social Monetisation Lead

Department: Advertiser Strategy

Reporting to: Head of Advertiser Strategy

Location: London

Status: Permanent

Job Grade: M

The Social Monetisation Lead is responsible for developing and enabling the commercial monetisation strategy for Channel 4's digital ecosystem, with a particular focus on YouTube and TikTok. Acting as the key commercial conduit between 4Studio and Channel 4 Sales, the role identifies and develops revenue opportunities that maximise the value of Channel 4's social inventory, content and creator partnerships through direct sales.

Working closely with 4Studio's Head of Social & Platforms, the Social Monetisation Lead translates platform, audience and inventory opportunities into scalable commercial products and propositions that can be effectively brought to market by Channel 4 Sales teams.

The role is accountable for forecasting social direct sales revenues, understanding inventory capacity and supply, and enabling Sales teams through effective proposition development, go-to-market support and subject matter expertise.

The role is accountable for the successful development, adoption and commercial performance of Channel 4's social monetisation proposition and serves as Channel 4's specialist in social and creator-led commercial opportunities.

What you'll do

Social Monetisation & Commercial Development

Develop commercial products, incremental sponsorship opportunities and sales packages that maximise the value of Channel 4's YouTube and social inventory.
Work with 4Studio to translate content, audience and platform opportunities into scalable commercial propositions.
Define commercial packaging, frameworks and monetisation approaches for social inventory in partnership with Sales and Commercial Leadership.
Monitor platform developments, advertiser demand and creator economy trends to identify future revenue opportunities and proposition enhancements.
Revenue Forecasting & Inventory Planning
Own forecasting and revenue modelling for social direct sales opportunities, providing regular reporting, analysis and revenue projections, effectively communicating to all stakeholders and building required actions.
Develop a detailed understanding of inventory, audience scale and content pipelines to ensure commercial opportunities align with available supply.
Identify risks, opportunities and capacity constraints that may impact commercial performance and revenue delivery.
Provide recommendations on inventory utilisation and future monetisation opportunities to maximise commercial value.

Product, Partnership & Network Development

Collaborate with 4Studio, Distribution & Partnerships and Business Affairs to develop new social revenue streams and commercial models.
Support the development of creator network, multi-channel network and social partnership opportunities that expand Channel 4's commercial offering.
Help establish commercial frameworks and partnership structures that enable long-term revenue growth across social platforms.
Ensure new opportunities are commercially viable, scalable and aligned with Channel 4's strategic objectives.

Sales Enablement & Go-To-Market

Develop and maintain sales collateral, commercial narratives, case studies, training materials and go-to-market toolkits.
Equip Strategic Account, Growth Account and Agency Engagement teams with the knowledge and resources required to confidently sell social opportunities.
In partnership with Sales Enablement, deliver ongoing education and capability-building programmes across the Commercial organisation.
Provide expert guidance and support to sales teams throughout the sales process.
Commercial Support & Cross-Functional Collaboration
Provide specialist social monetisation expertise on strategically important client opportunities and commercial briefs as required by Sales Leadership.
Accompany sales teams on key client opportunities where specialist social monetisation expertise is required.
Act as the key link between 4Studio and Sales, ensuring alignment between content strategy, inventory planning and commercial priorities.
Build strong relationships across 4Studio, Partner Lab, Sales, Distribution & Partnerships and Business Affairs to drive alignment and commercial success.

About Channel 4

Industry: Television and broadcasting

In their own words

About the company & team

The Advertiser Strategy team helps advertisers connect with Channel 4's audiences, content and platforms through innovative commercial opportunities and market-leading advertising solutions. Bringing together expertise in commercial marketing, branded entertainment, partnerships and social monetisation, the department collaborates closely with Sales, 4Studio and other specialist teams across Channel 4 Sales to identify new revenue opportunities, develop market-ready propositions and create innovative advertising and partnership solutions that deliver value for both advertisers and audiences.

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