Head of Marketing, Unscripted

On-site in Multiple·Added 14 days ago (last checked 6 Nov)

Channel 4

9 open roles

Apply

Our summary

Work mode: On-site, Multiple
Experience: 10+ years
Closing date: Apply by Tuesday 17 November

Skills

Requirements

What we're looking for

10+ years’ experience in a marketing leadership role
A strategic thinker, able to set the longer-term direction for your genre while staying quick to react to real-time moments and cultural conversation.
Genuine passion for content within your genre — someone who loves the genre and is driven to make Altogether Different work within it.
An insight-led marketer, able to spot the deeper meaning behind viewer research and translate it into sharp, agency-ready briefs.
Significant experience delivering full 360 campaigns, integrated across the full marketing mix.
Proven experience setting and tracking KPIs for content or campaigns, and using performance data to course-correct and optimise.
Significant experience taking real ownership of marketing investment, from setting and allocating budgets to understanding, measuring and being accountable for their impact.
Experience partnering with media agencies on integrated campaign delivery.
Creatively ambitious, with the ability to get the best out of our internal creative team, 4Creative, and other partner agencies.
Innovative with media choices, unafraid to push boundaries in how campaigns reach audiences.
A decisive operator who can take insight to action, and strategic plans to delivery.
A strong relationship-builder, particularly with Commissioning and cross-functional partner teams.
Track record of building and leading high-performing teams, with a genuine passion for people development.

Nice to have

Experience preferably within broadcast, streaming or entertainment (this is preferrable but not a mandatory).
Senior-level experience marketing within the relevant Unscripted genres.

Pay & benefits

What you'll get

There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

Private medical insurance
Free Virtual GP access for employees
Free Female Health hormone test each year
Free Tastecard membership
Access to financial wellbeing resources
Discounted Gym memberships
Pension
Life Assurance
Income Protection
Holiday Purchase

The role

Job Title: Head of Marketing – Unscripted

Job Grade: L2

Department: Marketing

Reporting to: Marketing Director

Location: London or Manchester

What you'll do

You’ll own end-to-end marketing for Channel 4’s Unscripted genres (including Reality, Lifestyle, Factual, Factual Entertainment, News and Sport (including Paralympics) — from insight and planning through to campaign execution, performance tracking and optimisation — building deep genre expertise across audiences, insights, tactics and the competitive landscape, and partnering closely with the Head of Strategy and Commissioning to shape what Channel 4 will be famous for within it.

You’ll lead flawless, fully integrated marketing campaigns that bring ideas to life across the full marketing mix, setting clear KPIs for every show and tracking, course-correcting and optimising against them — acting as the expert on your genre’s performance in partnership with Commissioning, Content and Insights. You’ll work closely with your fellow Head of Marketing on Scripted to finesse ways of working across all our partner teams — OMD, 4Studio, 4Creative, Content Communications, Commissioning and Performance Marketing, Partnerships and 4+ — making collaboration slicker and more joined-up.

Build and own deep expertise in your genre — audiences, insights, tactics and the competitive landscape, including regular competitor deep-dives — working closely with the Head of Strategy and Commissioning to shape priorities and ensure Channel 4 content in this genre lands distinctively.
Act as the day-to-day relationship owner with Commissioning for your genres, translating priority calls into clear, actionable marketing plans.
Own the development of flawless, fully integrated 360 marketing campaigns — bringing ideas to life across the full marketing mix — working with 4Creative, 4Studio, OMD and Content Communications to deliver creatively ambitious, effective work.
Set clear KPIs for every show, tracking performance closely, assessing effectiveness and course-correcting in-flight, and acting as the expert on your genre’s performance in partnership with Commissioning, Content and Insights.
Stay agile post-transmission, continuing to track and evolve marketing initiatives to maximise impact.
Partner closely with your fellow Head of Marketing to finesse ways of working across all partner teams — OMD, 4Studio, 4Creative, Content Communications, Commissioning and Performance Marketing, Partnerships and 4+ — making collaboration slicker and more joined-up.
Feed genre-level priorities, opportunities and risks into the wider annual marketing plan, working closely with the Marketing Director.
Build and lead a high-performing genre marketing team, developing capability and providing coaching.

About Channel 4

Industry: Television and broadcasting

In their own words

About the company & team

Marketing exists to look after the health of the Channel 4 brand and to sharpen what it stands for, so that it’s meaningful and distinctive to our viewers. We create the marketing and brand campaigns — from brand moments to always-on performance and subscription/membership activity — that get people talking, watching and joining Channel 4, driving fame, consideration and growth across every platform.

All open roles at Channel 4