Performance Analyst

On-site in Leeds·Added 17 days ago (last checked 6 Nov)

Channel 4

9 open roles

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Our summary

Work mode: On-site, Leeds
Closing date: Apply by Tuesday 17 November

Skills

Nice to have

Data Visualisation

Requirements

What we're looking for

Technical Skills: Strong SQL and data manipulation skills, with experience extracting and analysing raw data, answering business questions and producing accurate reports. Hands-on experience using Adobe Analytics to investigate performance and customer behaviour.
Data Visualisation: Experience using Power BI reports and visualisations to investigate performance and support business decisions. Experience developing or specifying Power BI reporting is desirable.
Statistics: Working knowledge of statistics and experimentation methods, with the ability to support test analysis and interpret results.
Financial Acumen: Experience supporting financial modelling, forecasting and business case development, including opportunity sizing and evaluation of commercial initiatives.
Problem Solving: Ability to break down business questions into manageable analytical tasks and identify appropriate approaches.
Communication & Storytelling: Ability to explain analytical findings clearly, summarise key messages and tailor communication to different audiences in a straightforward and accessible way.
Presentation Skills: Comfortable presenting analytical findings and leading performance discussions with colleagues and stakeholders.
Prioritisation: Able to organise and prioritise own workload to meet agreed deadlines.
Project Management & Organisational Skills: Supports the delivery of projects and workstreams, managing assigned tasks effectively.
Collaboration: Works collaboratively with colleagues and stakeholders, contributing positively to team outcomes.
Commercial Understanding & Application: Understanding of digital business performance measures and revenue models, with the ability to explain trading movements and translate analysis into actionable commercial recommendations.
Adaptability & Resilience: Responds positively to change and adapts effectively to new priorities and ways of working.
Innovation & Continuous Improvement: Open to learning new approaches and identifying opportunities to improve ways of working.

Nice to have

Industry Experience: Experience in media, broadcasting, streaming, advertising or other consumer-focused industries.
Audience Measurement Tools: Experience using BARB data and TechEdge to analyse audience and market performance.
Digital Product Experience: Experience working with digital products or customer journeys.
Experimentation & Marketing Tools: Experience with Optimizely Web and Feature Experimentation and/or Braze.
Qualifications: A degree (or equivalent) in a numerical field, or studies/qualifications in data manipulation and/or numerical analysis.

Pay & benefits

What you'll get

There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

Private medical insurance
Free Virtual GP access for employees
Free Female Health hormone test each year
Free Tastecard membership
Access to financial wellbeing resources
Discounted Gym memberships
Pension
Life Assurance
Income Protection
Holiday Purchase

The role

Job Title: Performance Analyst

Department: Streaming Product & Growth

Reporting to: Performance Manager

Location: Leeds

Status: Permanent

Grade: P2

Working under the direction of the Performance Manager, the Performance Analyst delivers analysis and reporting to support Streaming Product & Growth in improving performance against Streaming and C4+ KPIs. The role helps explain trading movements, identify actionable commercial opportunities and inform decisions that support audience growth, engagement and diversified revenue.

The role uses SQL and Adobe Analytics to investigate raw data and answer business questions, translating detailed analysis into clear insight. The role leads the development and ongoing improvement of performance reporting, which may include Power BI reports and visualisations, working with relevant reporting and data teams where required. Working with business leaders and campaign owners, the role analyses underlying performance drivers, sizes opportunities and evaluates the impact of activity.

Working closely with the Optimisation and Performance Executive, the role supports experiment measurement and statistical analysis. The role also works with Audience Insights, Reporting and Data Enablement and Finance colleagues to support consistent reporting, deeper analysis and inputs to forecasting, budgeting and KPI setting.

What you'll do

Deliver performance analysis and reporting across Streaming Product & Growth, working under the direction of the Performance Manager and in partnership with the Optimisation and Performance Executive and wider data and insight teams.

Performance Reviews: Work with the Audience Growth squad to prepare and deliver daily and weekly Streaming and C4+ performance reviews, explaining movements against key KPIs, identifying where mitigating or optimisation action is required and agreeing next steps with relevant teams.
Technical Analysis: Use SQL to extract, manipulate and analyse raw data and build reports. Use Adobe Analytics and other available data sources to investigate ad hoc business questions, trading trends and opportunities, providing timely commercial recommendations.
Reporting & Data Visualisation: Contribute to the development and ongoing improvement of reporting to support performance reviews and enable self-service insight, which may include Power BI reports and visualisations. Work with the Performance Manager, stakeholders and relevant reporting teams to translate business needs into clear, accurate and accessible views of performance.
Customer & Campaign Analysis: Undertake customer journey, funnel and cohort analysis to understand the impact of activities and campaigns on customer engagement and behaviour. Size and evaluate campaigns and promotions to inform optimisation decisions.
Commercial Evaluation: Support commercial assessment of initiatives, including business cases, ROI calculations, opportunity sizing and KPI projections, to inform prioritisation of investment and effort and provide forecasting inputs.
Benefits & Performance Tracking: Track and measure the impact of actions and initiatives, drawing out insights that inform further optimisation and forecasting. Contribute to regular business performance reviews, including identifying risks and opportunities and connecting underlying drivers to Streaming and C4+ KPIs and value.
Experimentation Support: Support the Optimisation and Performance Executive with experiment set-up, measurement and statistical analysis, including agreeing success criteria, KPIs and benchmarks in advance. Provide data and analytical support to help interpret results and communicate findings clearly.
Financial Planning: Provide analytical inputs to forecasting, budgeting, KPI setting and longer-range planning, working with the Performance Manager, business leads and Finance colleagues.
Communication & Recommendations: Explain analytical findings clearly and tailor outputs to different audiences. Translate data into actionable commercial insights and recommendations that help stakeholders understand performance and make informed decisions.
Partnership across Data & Insight: Work effectively with Audience Insights, Reporting and Data Enablement and Finance colleagues to support consistent definitions, reporting and a single source of truth. Help identify and inform briefs for deeper analysis or research, including pricing and proposition changes.
Methodology, Governance & Innovation: Apply agreed analytical methodologies, quality standards and governance processes. Validate reporting outputs and contribute feedback and ideas that help improve data quality, analytical processes and tools.
Prioritisation & Delivery Management: Work with the Performance Manager to manage and prioritise workload across multiple projects, delivering accurate analytical outputs and agreed activities to agreed timelines.
Team Contribution & Collaboration: Contribute to a collaborative and high-performing team culture, sharing knowledge, supporting colleagues and actively developing analytical capability and expertise.

About Channel 4

Industry: Television and broadcasting

In their own words

About the company & team

The Streaming department is responsible for the strategy, development, and operation of our digital streaming platform, delivering high-quality, on-demand content to audiences across multiple devices and markets.

The team drives innovation in user experience, content delivery, and platform technology, ensuring our streaming service remains competitive and aligned with evolving consumer expectations.

Working cross-functionally with Technology, Marketing, Content and Editorial, Commercial and Insights, the department is at the forefront of digital transformation enabling the business to reach new audiences and maximise engagement in a rapidly changing media landscape as part of our Fast Forward strategy.

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