Trade Planning & Events Coordinator

• Support the planning and execution of seasonal events, promotional campaigns, and business initiatives across all channels and formats.
• Own and maintain event critical paths, ensuring all milestones, deliverables, and deadlines are tracked and communicated to stakeholders.
• Coordinate Point of Sale (POS) briefing processes, ensuring requirements are clearly captured, communicated, and delivered accurately and on time.
• Act as a central point of contact between commercial, marketing, store operations, and customer teams to support event delivery.
• Produce and distribute regular sales, performance, and event reporting to provide insight into campaign effectiveness and support decision-making.
• Support the creation and maintenance of event planning documentation, trackers, timelines, and communication plans.
• Monitor event activity throughout delivery, proactively identifying risks, challenges, or opportunities and escalating where required.
• Coordinate post-event reviews, capturing key learnings, performance outcomes, and recommendations for future activity.
• Ensure all event communications, promotional mechanics, and customer-facing materials are completed accurately and meet legal and compliance requirements.
• Provide wider administrative and project support across the commercial planning and events team as required.

37.5

Trade Planning & Events Coordinator

Asda House

Full time

Permanent

Category Management - SF

5 November 2026

You will be joining us at an exciting time as we continue to deliver engaging customer events and seasonal campaigns that drive sales, improve customer experience, and support our commercial objectives across all channels and formats.

This is a fantastic development opportunity for someone looking to broaden their commercial, project management, and operational experience. It would suit an individual with a background in retail, buying, marketing, trade planning, or business administration who enjoys working in a fast-paced environment and coordinating multiple projects simultaneously.

You will work closely with buyers, event managers, marketing teams, and key stakeholders across the business to support the successful planning and delivery of customer events and commercial campaigns. Reporting to the Lead Events Manager, you will play a key role in ensuring activities are executed on time, communications are clear, and performance is effectively tracked and reported.

• Experience in retail, buying, category management, marketing, trade planning, events, or a commercial support role.
• Strong organisational skills with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent attention to detail and confidence handling administrative processes and reporting.
• Experience managing critical paths, project plans, or campaign timelines.
• Comfortable analysing sales and performance data and turning insights into clear, actionable recommendations.
• Strong communication skills with the ability to build relationships across a matrix organisation.
• Proactive and able to work independently while contributing effectively within a wider team.
• Competent in Microsoft Excel, PowerPoint, and other business reporting tools.
• Resilient and confident managing competing stakeholder requirements in a fast-paced commercial environment.
• A passion for delivering outstanding events and campaigns that create a great customer experience

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves