Experimentation & Optimisation Coordinator

Experimentation & Optimisation Coordinator - 12 Month Fixed term

At Asda, we're focused on creating the best possible online experience for our customers. We're looking for an experienced Experimentation & Optimisation Coordinator to join our Digital team on a 12 month fixed term basis to cover maternity leave. You'll be helping to shape and improve the customer journey across George.com.

This is a fantastic opportunity for someone who loves combining data, creativity and customer insight to deliver meaningful results. You'll work on high-profile optimisation and personalisation projects, collaborating with stakeholders across Digital, Product, UX and Trading teams to continuously improve the online shopping experience.

This role is based at Asda House, Leeds, with an expectation to work 3 days a week in the office.

As an Experimentation & Optimisation Coordinator, you'll take ownership of A/B testing and personalisation activity across George.com, helping us identify opportunities, validate ideas and drive improvements in customer experience and conversion.

• Develop and deliver A/B testing strategies and experimentation roadmaps
• Identify optimisation opportunities using customer insight, analytics and performance data
• Design, implement and monitor experiments across the website
• Analyse test results and provide clear recommendations to stakeholders
• Manage and optimise product recommendation strategies and personalisation activity
• Partner closely with Product, UX, Design and Digital teams to support key initiatives
• Use customer behaviour data to identify journey pain points and opportunities for improvement
• Present findings and recommendations to senior stakeholders
• Balance multiple priorities across BAU activity and strategic change programmes

37.5

Asda House

Full time

Fixed Term

Data Science

12 November 2026

We're looking for someone who can hit the ground running and bring proven experimentation experience from an eCommerce environment.

• Hands-on experience delivering A/B testing and experimentation programmes
• Strong understanding of conversion rate optimisation (CRO)
• Experience using experimentation platforms such as Monetate, Optimizely, Adobe Target, VWO or similar
• Strong analytical skills with the ability to interpret data and turn insight into action
• Experience using Google Analytics (GA4)
• Exposure to tools such as Contentsquare or similar customer experience platforms
• Good understanding of eCommerce KPIs including conversion rate, engagement and bounce rate
• Excellent stakeholder management and communication skills
• The ability to influence, challenge and collaborate with a wide range of teams
• A proactive, organised and adaptable approach to work

This role offers the chance to work within one of the UK's largest retailers, giving you exposure to large-scale digital optimisation programmes and a broad range of stakeholders across the business.

• A varied role where you can be analytical, strategic and creative
• The opportunity to make a visible impact on the customer experience
• Fast feedback loops and the ability to see the results of your work quickly
• Exposure to senior stakeholders and key digital initiatives
• Working within a collaborative and supportive team environment
• Experience that will strengthen your career in experimentation, optimisation and digital analytics

If you're passionate about experimentation, customer experience and using data to drive meaningful change, we'd love to hear from you.

Please contact clare.tempest@asda.uk if you have any questions.

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves