Sales Manager (New & Used Cars)

Williams Select & Geely | Leadership Role | Company Car

If you're an experienced automotive Sales Manager who knows how to get the best from a team, drive results and deliver an outstanding customer experience, this could be the right opportunity for you.

At Williams Select Rochdale, you'll lead a diverse sales operation covering our non-franchise used cars alongside our new electric vehicle brand, Geely. This is a key leadership role for someone who combines strong commercial awareness with a genuine focus on people, performance and customer experience.

About the Sales Manager Role

As Sales Manager, you'll take responsibility for the day-to-day performance of the sales operation at Williams Select Rochdale.

Working closely with the Head of Business, you'll set and deliver sales and profit targets, lead and develop the sales team and ensure every opportunity is maximised.

You'll play an important role in creating a high-performance environment while maintaining the professional standards and customer experience expected across Williams Motor Group.

What you'll be doing as a Sales Manager

• Setting and delivering annual sales and profit targets alongside the Head of Business
• Leading, motivating and managing the sales team to maximise performance
• Driving sales activity through effective customer follow-up, prospecting and activity management
• Monitoring performance and identifying opportunities to improve sales and profitability
• Supporting the team to deliver a consistently high standard of customer experience
• Ensuring customer queries and complaints are handled professionally and in line with company procedures
• Maintaining high standards of presentation across the showroom and forecourt
• Providing regular performance reports to the Head of Business and senior management

What we're looking for

• Proven experience as a Sales Manager or in a senior automotive sales role
• Strong leadership and people management skills
• A track record of delivering sales and profit targets
• Strong commercial awareness and a results-driven approach
• Excellent customer service and communication skills
• The ability to motivate, coach and get the best from a sales team
• A professional and positive approach
• A genuine focus on delivering results without compromising the customer experience

What we offer

• Extensive training and ongoing coaching
• Generous annual leave - 27 days paid holiday
• Medicash healthcare scheme to support everyday health costs
• Employee Assistance Programme (EAP) offering confidential support, advice and counselling
• Wellbeing courses and support to help you look after your physical and mental health
• Company pension scheme and life assurance cover for long‑term security
• Employee reward and recognition schemes celebrating great performance
• Annual Williams summer staff event and children's Christmas party
• BUPA Healthcare

Why work for Williams

Starting out in 1909, Williams has grown as a family business into much more than just a place to buy a car.

We're proud of our people, our heritage and our core beliefs and we're always looking for talented, driven individuals to help shape our next chapter.

Interested?

If you're a commercially driven Sales Manager who values professionalism, compliance and strong customer relationships, and you're looking to take the next step within a premium automotive business we'd love to hear from you.