Director of Marketing and Engagement

About the role - This is an exceptional opportunity to lead one of the most influential marketing and engagement functions in UK higher education. As Director of Marketing and Engagement, you will shape and deliver ambitious, data-led marketing strategies that drive student recruitment, strengthen the University's global reputation, and support more than £400 million of annual tuition fee income.

Reporting to the Chief Communications and Marketing Officer, you will lead a multidisciplinary team of around 30 marketing, engagement, social media and content professionals, managing a budget of approximately £3 million.

Working at both strategic and operational levels, you will lead global brand and recruitment campaigns across the full marketing mix, including digital marketing, social media, search marketing, advertising, email marketing and engagement platforms. You will play a pivotal role in shaping the University's student recruitment strategy, embedding insight-led decision making, driving marketing effectiveness, and ensuring investment delivers measurable impact.

A key priority for the role will be helping to deliver the University's CRM programme, ensuring robust campaign measurement, ROI analysis and enhanced marketing performance capabilities. You will also lead the development of a refreshed social and content strategy aligned to the University's evolving brand positioning.

Area
Communications and Marketing Central

Location
Jubilee Campus

Closing Date
Thursday 26 November 2026

Reference
REG762626

We are looking for an experienced marketing leader with a track record of delivering results in complex, stakeholder-rich environments. You will bring:

• Significant senior leadership experience leading large, multidisciplinary marketing or student recruitment teams.
• Extensive knowledge of marketing strategy, digital marketing, social media and content marketing.
• A proven ability to develop and deliver successful large-scale marketing campaigns that achieve measurable outcomes.
• Excellent stakeholder management skills, with experience influencing senior leaders and building effective partnerships.
• Strong analytical and commercial acumen, with the ability to use data, insight and performance metrics to drive decision-making.

• Job Description/Role Profile

Our university is a supportive, inclusive, caring and positive community. We welcome those of different cultures, ethnicities and beliefs - indeed this very diversity is vital to our success, it is fundamental to our values and enriches life on campus. Visit our Equality, Diversity and Inclusion website.

We are proud to be a Disability Confident Employer (Level 2) employer. Increasing the diversity of our community is extremely important to us and we are committed to the aims of Disability Confident Scheme.

We are the first university to have achieved Athena Swan Gold Award.

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Discover our benefits, visit Your Benefits website.

We welcome applications from UK, Europe and worldwide and aim to make your move to the UK as smooth as possible. Visit the Moving to Nottingham page for details.

Your application will be considered on an equal basis, subject to the relevant permission to work in the UK as set out by UK Visas & Immigration.