Marketing Analyst

Location: Remote UK

Salary: £45,000 - £50,000 per annum

Contract: Permanent 

Hours: 37.5 hours (Core hours 10:00 am-2:00 pm Monday-Friday) 

£45000 - £50000

• Westfield Health Cash Plan: Allows users to claim money back (up to set limits) for everyday healthcare expenses, such as dental check-ups, optical care, and therapy treatments.

• Annual Leave: 33 days inclusive of bank holidays (pro rata).

• Me Day: A dedicated “Me Day” each year for yourself.

• Volunteering: A paid charity volunteering day each year.

• Twinkl Perks: Free Twinkl subscriptions for you and your family.

• Culture: A friendly, welcoming, supportive environment and a people-first culture where collaboration and kindness matter.

• Flexibility: Flexible working with opportunities to work from home.

• Inclusion: A commitment to creating an inclusive workplace. Our Employee Network Programme includes groups focused on LGBTQ+, People of Colour, Disabilities (visible/invisible), Women in Tech & Working Parents.

• Financial Security: Enhanced pension contributions and Life insurance.

• Family Support: Enhanced maternity, adoption, and paternity pay.

• Loyalty: Long service awards and additional annual leave.

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials that support learning from birth through to secondary education and beyond.

We believe every child deserves to feel loved, supported and inspired to learn. That’s why we’re passionate about creating engaging, high quality educational resources that make a genuine difference to teachers, schools and families across the globe.

Our library of over 1,000,000 teaching and learning resources has been created by experienced educators to support learning both inside and outside the classroom.

From planning and assessment tools to leadership and wellbeing resources, we help educators focus on what matters most….. inspiring learners.

We are looking for an experienced and technically minded Marketing Analyst to join our SEO team. This is a fantastic opportunity for an analyst to apply their skills to large scale, SEO first sites.

You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won't just be reporting numbers; you'll be using your technical skills to analyse large scale data, uncovering trends, opportunities, and the "why" behind our performance.

• Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.

• Utilise Python (using libraries like Pandas/Polars, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.

• Own the design and maintenance of  dashboards and reports in tools like Google Data Studio or Tableau to monitor key SEO metrics.

• Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.

• Collaborate with the wider teams to provide data-driven recommendations.

• Design and run SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.

• Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.

Contract: Full Time