Senior Product Data Analyst - Consumer Growth

• Experience in consumer fintech, banking, payments or financial services
• Growth or marketing analytics experience, including attribution, CAC and channel performance (e.g. AppsFlyer, Google Analytics)
• Experience modelling customer lifetime value or unit economics
• Experience partnering with fraud, abuse or risk teams
• Depth in experimentation design and the statistics behind it
• Familiarity with dbt or experience working alongside Analytics Engineers
• Python or R for advanced analysis

🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves

📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education

🏥 Health matters: private health insurance, including optical and dental

🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta

💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)

🛡 Peace of mind: life insurance from MetLife for 2× your salary

🌴 Break4me: 1-month sabbatical after 3 years of service

🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

Shape commercial decisions

• Own the SumUp Consumer KPI framework end to end - defining which metrics matter, how they're measured and how they connect customer behaviour to commercial outcomes.
• Evaluate the quality of our growth: CAC, source attribution, channel performance and downstream customer value, separating headline growth from sustainable growth.
• Work with Risk and Anti-Fraud so fraud, abuse and economic loss are built into how we judge customers, channels and markets.

Drive product decisions

• Diagnose where customers drop out between acquisition and activation, and which behaviours drive repeat usage, retention and lifetime value.
• Design and analyse A/B tests and product experiments, assessing both customer and commercial impact.
• Help Product Managers size opportunities and judge whether shipped features delivered the outcomes they promised.

Influence with data

• Act as an independent analytical partner to Consumer leadership and to Product, Growth, Finance and Risk - proactively surfacing trends, risks and opportunities rather than waiting for requests. Challenge assumptions, metric definitions and interpretations constructively when the evidence points elsewhere.
• Build trusted reporting and help teams self-serve routine questions, so your time goes on the problems that matter most.
• Use AI and LLM-assisted techniques to speed up analysis, customer understanding and insight generation.

You'll be great for this role if...

• You form your own view of why something happened and what the business should do about it - not just report what happened.
• You've influenced senior stakeholders with data, including changing a decision or overturning a long-held assumption.
• You understand the economics of a digital consumer product: acquisition, activation, retention, churn, customer lifetime value and unit economics.
• You're fluent in product analytics - funnel, cohort, segmentation and behavioural analysis.
• You have strong SQL and are comfortable querying, analysing and validating data in a cloud data warehouse such as Snowflake, BigQuery or similar.
• You use a visualisation tool such as Tableau, Looker or Power BI to build reporting that stakeholders actually rely on.
• You turn ambiguous questions into structured analysis and tell a clear, concise story to technical and non technical audiences alike.
• You prioritise by business impact and are comfortable managing several stakeholders and workstreams at once.

Bonus points if you have:

🌎 Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.