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Senior Marketing Data Analyst - Paid Social

Hybrid in London·Full-time·Added 1 month ago (last checked 9 Oct)

Wise

188 open roles

Overview

Job details

  • Full-time

    Per the ad.

  • Hybrid

    Office and home days — the ad has the split.

Requirements

  • Be near London for hybrid days

    No relocation package mentioned.

  • Have 2+ years of experience

    Senior-level role.

Benefits

  • Cycle to work scheme

    Commuter benefits named in the ad.

Skills

Nice to have

Requirements

Nice to have

  • Proven dbt pipeline experience.

  • Familiarity with major paid social platforms (Meta, TikTok, Reddit, Snapchat).

  • Saturation/response curve modelling and budget optimisation experience.

  • Understanding of incrementality testing and Marketing Mix Modelling.

  • Experience with event-delivery and server-side tracking tools (e.g. Hightouch, CAPI) and click-ID based measurement (fbclid, ttclid, rdt_cid, sccid).

  • Experience with MMPs (Singular, AppsFlyer, Adjust).

Education & certifications

  • 2+ years in a data/analytics role within the marketing domain, with hands-on experience designing and validating experiments (e.g. test-vs-control setups). 

  • Advanced SQL - comfortable writing multi-CTE queries against a cloud warehouse (Snowflake/BigQuery) unaided.

  • Proficiency in Python or R.

  • Experience building and maintaining dashboards/reports in a BI tool (e.g. Lightdash, Tableau).

  • Data quality mindset - auditing and fixing data discrepancies.

  • Familiarity with different attribution models and a general understanding of the limitations and trade-offs involved in measuring marketing performance.

  • Core unit economics fluency - CAC, LTV and contribution margin.

  • Strong stakeholder communication - comfortable explaining complex analysis to non-technical audiences and raising concerns or trade-offs proactively.

Pay & benefits

What you'll get

💰Base salary of £60,000 - £85,000

🚀RSU's in a growing and public company

🏥 Private Medical Insurance + Life Insurance

🏋️ Discounted gym memberships and cycle to work scheme

🏝️ A paid 6-week sabbatical leave after four years 

👶 26 weeks maternity leave at full pay

💪 An annual self-development budget

🐶 Pet friendly offices 

🏃‍♀️ Lots of fun group activities like yoga, running and boardgame nights 

Find out more about our benefits in our London office. 

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Visa & relocation

Please note that Wise does not provide visa sponsorship for this role. Applicants must have the right to work in the UK.

The role

We are looking for a results-oriented Senior Data Analyst to join our Marketing Analytics team at Wise. Our mission, "Money Without Borders," inspires us to create the best ways to move and manage money globally. If you're excited about this mission and want to make a real impact, this role is perfect for you. You'll work closely with our Paid Social Marketing team to develop strategies that boost our performance across paid social platforms including Meta, TikTok, Reddit, Snapchat, and emerging channels we're keen to expand into (such as X and Pinterest).

What you'll do

  • Analyse the utilisation of audiences (including Lookalike audiences), and platform performance data to uncover optimisation opportunities across bidding, budgets, and testing.

  • Design and validate measurement signals through clean A/B testing (bonus: reconciling platform data against source-of-truth).

  • Own the paid social data infrastructure - building dbt pipelines and monitoring pipeline health to ensure data reliability.

  • Build, maintain, and audit BI dashboards (e.g. Looker, Lightdash) so stakeholders can self-serve reliable performance data.

  • Develop reusable analytical frameworks to quantify budget optimisation potential and independently trace anomalies to root cause.

  • Partner closely with Paid Social Managers, translating insights into strategy and proactively flagging risks and trade-offs.

  • Collaborate cross-functionally with Marketing Platform, Data Science, Marketing Science, and Analytics Engineering, staying agile to shifting dependencies.

  • Stay current with paid social trends in optimisation, tracking, and measurement.

Hiring process

3 steps2 interviewsa task to do
  1. Apply

  2. Recruiter conversation

    With a recruiter · Phone call

    Phone conversation about your experience, motivations and knowledge of Wise; the recruiter explains the role and next steps.

  3. Technical test

    Not every role

    Depending on the role: a case study, take-home challenge or technical test; software engineers do a paired coding exercise.

  4. Meet the team

    With a team members and your Lead · Video call

    Open-ended and scenario-based questions with the team you would join and your Lead, including a values-fit assessment.

  5. Offer

  • Interviews mostly take place over Zoom; some interviewers ask for in-person interviews.
  • An AI note-taker (Metaview) may record interviews; participation is optional.

About Wise

Industry
Fintech
Headquarters
London, UK
Website
wise.com

In their own words

About the company & team

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

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