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Senior Marketing Manager - B2C

On-site in London·Added 5 days ago (last checked 8 Oct)

SumUp

70 open roles

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Overview

Benefits

28 days holiday + bank holidays
Paid annual leave, per the ad.

Requirements

Work on-site in London
No relocation package mentioned.
Have senior-level experience
Senior-level role.

Skills

Nice to have

Pay & benefits

What you'll get

🌎 Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves

📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education

🏥 Health matters: private health insurance, including optical and dental

🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta

💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) 🛡 Peace of mind: life insurance from MetLife for 2× your salary

🌴 Break4me: 1-month sabbatical after 3 years of service

🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

The role

What you'll do

Plan and execute merchant-to-consumer acquisition campaigns across six markets - owning messaging, creative strategy, localisation, and performance reporting
Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website
Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels
Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own
Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising

What you'll do

You'll be great for this role if...

Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace
Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction
Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid media
Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach
Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Hiring process

5 steps5 interviews

Recruiter screening
With a recruiter · 30–60 min
Explores your motivation, purpose, curiosity, transferable skills and core values.
Hiring manager interview
With a hiring manager
Detail on the role and team structure; assesses collaboration, technical skills and proactivity.
Technical assessment
A business case, portfolio presentation or coding task to show how you think, briefed beforehand.
Team interview
With future teammates
Meet potential future teammates for a broader view of team culture.
Bar raiser interview
With interviewer from another team
An interviewer from a different team gives an unbiased perspective on your abilities and values.
Decision and offer · With a recruiter

Details of the technical assessment are shared in advance.
The bar raiser comes from a different team to give an unbiased view.

About SumUp

Industry: Fintech
Founded: 2012
Employees: 1,000–5,000
Headquarters: London, UK
Website: sumup.com

In their own words

About the company & team

SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.

More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.

Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.

This role sits at the heart of that growth. As Senior Marketing Manager (Merchant to Consumer), you'll drive the merchant-to-consumer acquisition engine: the channel that converts SumUp's merchant network and their customers into SumUp personal banking customers. This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.

Additional information

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.

All open roles at SumUp