Social Media Executive

Role purpose
The Social Media Executive will act as the day-to-day owner of Shoosmiths' social media channels, responsible for planning, coordinating, publishing, monitoring and reporting on social activity. Working closely with the Senior PR & External Communications Manager, the role will ensure social media supports PR, reputation, campaigns, thought leadership, events and external communications priorities. The role will also work closely with the Head of Marketing Operations and relevant digital colleagues to ensure social reporting, analytics, platform insight and performance data are robust, actionable and aligned with wider channel reporting.

• Act as the day-to-day owner of Shoosmiths' social media channels, maintaining the content calendar, publishing schedule, approvals, channel activity, monitoring and first-level performance reporting.
• Support the delivery of Shoosmiths' social media strategy, ensuring activity aligns with PR, external communications, brand, reputation and business priorities.
• Draft, schedule, publish and optimise social media content across agreed channels, ensuring posts are clear, accurate, timely, brand-aligned and audience-led.
• Work with the Senior PR & External Communications Manager to turn media coverage, announcements, thought leadership, awards, sponsorships and events into effective social content.
• Help plan social amplification for PR campaigns, media moments, leadership activity and sector priorities, ensuring social content reinforces key messages and extends reach.
• Monitor social conversations, engagement, competitor activity and relevant market trends, escalating opportunities, risks or reputational issues promptly.
• Work closely with the Head of Marketing Operations and relevant Marketing Operations colleagues to ensure social media analytics, dashboards, reporting processes, platform data and performance insight support better decision-making and campaign optimisation.
• Work with Brand and Creative, Multimedia, Editorial, Marketing Operations and Clients & Markets colleagues to develop social-first content, visual assets and campaign materials.
• Use platform insight and performance data to recommend practical improvements to content format, timing, messaging and channel approach.
• Keep up to date with social media trends, platform changes, content formats, professional services best practice and emerging opportunities that could strengthen the firm's external profile.

Key relationships
Senior PR & External Communications Manager; Head of Marketing Operations; relevant Marketing Operations and digital colleagues; Editorial, Thought Leadership and Awards Manager; Communications Executive; Senior Brand and Creative Manager; Multimedia Manager; Designer; Events Manager; Clients & Markets and sector teams; partners, spokespeople and internal stakeholders; external agencies where required.

• Experience level:

  Intermediate

• Term type:

  Permanent

• Working hours:

  Full-time

• Location:

  Birmingham, Manchester or Leeds

Birmingham, Manchester or Leeds

Senior PR & External Communications Manager

• Experience managing or supporting social media channels, digital content, PR, communications or marketing campaigns.
• Strong writing, editing and proofreading skills, with the ability to adapt messages for different channels and audiences.
• Good understanding of how social media and PR complement each other, including how media coverage, thought leadership and campaigns can be amplified through social channels.
• Good platform awareness, with an interest in content formats, channel optimisation, audience behaviour and emerging social trends.
• Strong attention to detail and judgement, particularly around accuracy, tone, reputation, approvals and stakeholder sensitivity.
• Ability to work with Marketing Operations and digital colleagues to interpret performance data, dashboards and platform insight, using it to improve social content and campaign amplification.
• Good organisational skills, with the ability to manage calendars, approvals, scheduling, multiple deadlines and changing priorities.
• Professional services, B2B, PR, communications, marketing or journalism experience desirable.

• Social channels are actively managed day to day, with clear ownership of calendars, publishing, monitoring, reporting and performance improvement.
• Social media content is planned, drafted, approved, scheduled and published accurately and on time.
• PR, thought leadership, events, awards, sponsorships and campaigns are amplified effectively through social channels.
• Social content reflects Shoosmiths' distinctive voice, brand standards and external communications priorities.
• Social reporting is supported by Marketing Operations insight and provides clear evidence of reach, engagement, audience relevance, message pull-through and content performance.
• Social listening and platform insight help identify opportunities, risks and practical improvements to PR and external communications activity.
• The Senior PR & External Communications Manager receives reliable, proactive and well-organised social media support.