Sales Manager - Telematics & Telecoms

Reporting to the Sales Director, the Sales Manager will lead and develop the Telematics and Telecoms sales function, driving profitable growth through new customer acquisition, customer retention and account development.

This role is responsible for building a high-performing sales culture, accelerating sales pipeline development, improving conversion rates, shortening sales cycles and ensuring the delivery of an exceptional customer experience. The successful candidate will be a commercially focused leader, a telematics subject matter expert, and a key link between Sales, Customer Experience, Product, Operations and Installation teams.

Key Responsibilities

• Lead, motivate and develop the sales team to achieve and exceed revenue, margin and activity targets.
• Deliver annual and monthly sales budgets across telematics and telecoms products and services.
• Drive new business acquisition, customer retention and account growth strategies.
• Set clear objectives, performance measures and development plans for all team members.
• Conduct regular performance reviews, coaching sessions and annual appraisals.
• Monitor and manage sales pipeline health, forecasting accuracy, opportunity progression and weekly performance reporting.
• Drive a culture of sales excellence focused on increasing conversion rates and reducing sales cycle times.
• Embed a structured sales methodology that ensures opportunities progress efficiently from qualification through to close.
• Champion a demonstration-led sales approach, ensuring product demonstrations are used early in the sales process to accelerate decision making and improve win rates.
• Support the team in securing and engaging with key decision makers on every significant sales opportunity.
• Personally assist in complex, strategic and high-value opportunities where senior stakeholder engagement is required.
• Segment the customer base and develop strategies to increase product penetration, vehicle growth and customer lifetime value.
• Work closely with Marketing to develop and execute market growth initiatives.
• Provide market insight and customer feedback to support product development and service improvements.
• Work closely with Customer Experience, Operations, Product and Installation teams to ensure a seamless customer journey from sale through implementation and ongoing support.
• Identify and remove barriers that impact customer satisfaction, onboarding and service delivery.
• Manage weekly sales forecasting, pipeline reviews and performance reporting.
• Monitor key metrics including revenue, margin, conversion rates, sales cycle time, demonstration activity and customer growth.
• Ensure CRM compliance, data quality and reporting accuracy across the sales team.

• Proven experience leading and developing successful B2B sales teams.
• Experience within telematics, fleet management, telecoms, SaaS or technology-based solutions preferred.
• Strong commercial acumen with a track record of delivering revenue and profit growth.
• Skilled in coaching, performance management and sales process optimisation.
• Demonstrable success in complex solution selling and engaging senior decision makers.
• Excellent communication, leadership and stakeholder management skills.
• Customer-focused with the ability to build strong internal and external relationships.
• Highly organised, results-driven and able to thrive in a fast-paced environment.