Growth and Demand Generation Lead - Travel (B2B)

On-site in London·Added 6 days ago (last checked 15 Oct)

Agency

Michael Page UK

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Overview

Salary: £70,000 - £80,000 a year
About £4,260 - £4,750 a month after tax.
Contract: Permanent contract

Skills

Requirements

10+ years' experience in demand generation, growth marketing and digital
Experience leading international B2B marketing teams (This is essential)
Experience working at a Head of + level previously is essential
Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
Experience managing large paid media and digital budgets
A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
Strong commercial acumen and experience working closely with sales leadership
Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
Experience leading distributed teams and driving performance across multiple regions

Pay & benefits

£70k - £80k

Bonus and Benefits

Central London - Hybrid - 3 to 4 days a week onsite

The role

Summary

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.

Do you have an extensive Growth and Demand Generation experience in B2B?
Do you have extensive experience in digital marketing and paid media?

About Our Client

A global travel brand (B2B)

Job Description

Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
Own digital marketing performance, large budget optimisation and ROI across multiple international markets
Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
Oversee reporting, attribution and performance dashboards to inform strategic decision-making
Shape global SEO and organic growth strategies alongside content and digital teams
Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

The Successful Applicant

10+ years' experience in demand generation, growth marketing and digital
Experience leading international B2B marketing teams (This is essential)
Experience working at a Head of + level previously is essential
Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
Experience managing large paid media and digital budgets
A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
Strong commercial acumen and experience working closely with sales leadership
Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
Experience leading distributed teams and driving performance across multiple regions

What's on Offer

£70k - £80k

Bonus and Benefits

Central London - Hybrid - 3 to 4 days a week onsite

About Michael Page UK

Michael Page is a recruitment agency that connects businesses with job seekers, offering services ranging from experienced professional hiring to executive search, scaled recruitment and outsourcing solutions. The company operates globally, with more than 100 offices across 34 countries.

Its teams blend market insights, data and advanced technology to deliver hiring outcomes, and it also publishes career advice and salary guides for job seekers.