Campaign Planner

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The Role: Campaign Planner

Great campaigns need more than a great idea. They need a plan that makes it happen.

The brief is agreed. The creative direction is taking shape. But turning it into a coordinated campaign, with every contributor, milestone and dependency moving in the right order?

That takes someone who can see the full delivery picture and keep every part connected. Someone who brings clarity to complexity. Who spots the gap before it becomes a problem. Who knows what needs to happen, who needs to be involved and what could knock the plan off course.

Sound like you?

At M&G, we're looking for a Campaign Planner to help turn ambitious campaign ideas into coordinated, deliverable plans. You'll provide the structure, pace and visibility that help teams do their best work, from the point the brief is agreed through to delivery, optimisation and learning.

See the whole plan. Keep every part moving.

Working closely with the Campaign Lead, you'll translate an agreed brief and creative direction into a clear, sequenced campaign plan.

You'll bring together inputs from insight, editorial, creative, digital, data, production and compliance, turning individual workstreams into one connected delivery schedule. You'll map the milestones, resources, budget, handovers and dependencies that allow the campaign to move forward with confidence.

You'll maintain a clear view of progress and plan health, keeping timelines, risks, issues, decisions and resource requirements current. When something is beginning to move off track, you'll identify it early, work with the right people to resolve it and escalate where a wider decision is needed.

You'll also manage the scheduling and trafficking of content and assets into production and distribution. Throughout delivery, you'll maintain version control and a clear audit trail of changes, approvals and sign-offs.

Good with detail. Even better at making it useful.

This is not about maintaining a plan for the sake of it. The plan needs to help people make decisions, understand priorities and deliver better work.

You'll coordinate working-level campaign check-ins, track progress and help unblock day-to-day delivery issues. You'll make sure handovers between teams are clear and timely, closing the gaps that can leave activity disconnected or create unnecessary rework.

You'll provide the Campaign Lead with an accurate, up-to-date view of delivery, enabling them to manage senior stakeholders and make informed decisions without having to chase the operational detail.

When you're supporting more than one campaign, you'll balance competing demands and resequence activity in line with the agreed priorities.

Financial or professional services experience would be an advantage, but it is not essential. We welcome relevant experience from other regulated or strongly brand-governed sectors.

Familiarity with structured risk and issue-management approaches, such as RAIDD, would also be useful. However, we're equally interested in candidates who have used comparable project or campaign-governance methods.

You'll be curious about how planning tools, smarter production approaches and the responsible use of AI can create greater visibility, reduce unnecessary administration and support more effective campaign delivery. You do not need to be an AI specialist, but you should be able to recognise where new tools could genuinely improve the way work is planned and coordinated.

Bring your structure. Your judgement. Your ability to keep things moving.

If you want your next role to put you at the centre of ambitious campaigns, connecting people, plans and delivery, we'd like to hear from you.

Apply for our Campaign Planner role.

Location: Hybrid (Stirling or Edinburgh office 2 - 3 days per week)
Reporting to: Brand and Creative Services Lead

Recruiter: Phoebe Ewers