Regional Sales Manager

Hartford Care is looking for a Regional Sales Manager to be the first point of contact for families enquiring about our Homes. You'll guide families through a difficult time, from the first call and showing them around, to arranging an assessment and helping on moving-in day.

You'll build strong relationships with healthcare professionals and community organisations, generate new referrals, and work closely with the teams in the Homes to keep occupancy high.

Key responsibilities

• Manage every enquiry from first contact through to move-in day, including weekends and out-of-hours follow-up
• Show families around the Home and build trusting relationships by understanding their needs and concerns
• Sell our Nursing, Residential and Dementia services to both local authority funded and private clients
• Generate referrals from Social Services, Discharge Co-ordinators, District Nurses, Psychiatrists, GPs and Consultants
• Build links with community organisations such as the Alzheimer's Society, NAPA, Age UK, solicitors for the elderly and independent financial advisors
• Build relationships with local regulators and commissioning bodies
• Keep the enquiries database up to date and manage the pipeline of potential residents
• Oversee the move-in process, working with care teams to make it smooth and comfortable
• Improve average weekly fees by negotiating top-ups and growing the number of self-funders, and secure the Home Administration Fee ahead of move-in
• Monitor local competitors and help develop a sales and marketing plan for each site
• Work with the Marketing team, Regional Operations Managers and Quality Support Manager, and liaise with Activities Leads on community events
• Maximise positive reviews on carehome.co.uk and Google, aiming for a top 3 ranking locally
• Provide regular and ad-hoc sales, marketing and occupancy reports
• Deputise for the Sales Director in their absence

About you

• A sales background with proven success
• Highly empathetic, with a compassionate approach to families at a challenging time
• Experience of working with the community and generating new customers
• A genuine interest in working in elderly care
• Self-motivated, target driven and able to work on your own initiative
• A credible communicator at all levels, by phone, face to face and email
• Accurate, with good attention to detail
• Well presented, articulate, professional and friendly
• Able to travel to visit referral sources, competitors and other Hartford Care Homes
• Able to find ways to grow income without compromising resident care