Senior Digital Analyst in Watford

• £55,000-£65,000
• Bonus

As the Senior Digital Analyst, you will play a key role in understanding and improving the performance of digital products and customer journeys. Sitting within an established digital analytics team, you will work closely with stakeholders across digital, product, marketing and data, translating complex datasets into actionable insights that influence business decisions. This is a hands-on analytical position with a strong focus on web analytics and SQL, alongside opportunities to contribute to CRO initiatives and experimentation.

• Analyse web and app performance, identifying trends, opportunities and areas for improvement across key digital journeys.
• Use SQL to interrogate large datasets within a Snowflake environment, delivering meaningful analysis and actionable insights.
• Develop and improve dashboards, reporting structures and self-serve analytics capabilities.
• Work with web analytics platforms to understand customer behaviour, traffic patterns and conversion performance.
• Identify opportunities to improve conversion rates, customer experience and overall digital performance through CRO-focused analysis.
• Support the implementation and optimisation of tracking, tagging and data capture, working alongside internal teams and external agencies.
• Translate complex analytical findings into clear recommendations for senior stakeholders across the business.
• Support and mentor junior team members, promoting analytical best practice and continuous improvement.

£55,000-£65,000 + Bonus

Are you a Digital Analyst with a passion for understanding customer behaviour, optimising digital journeys and driving commercial performance? This is an opportunity to join a forward-thinking organisation investing heavily in its digital experience, analytics capabilities and use of AI!