£73k - £88k
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170,000+ live jobsDigital Performance Analyst
Hybrid in London·Added today (last checked 3 Nov)
16 open roles
Our summary
- Salary
- £48,913 - £53,230 a year
About £3,230 - £3,450 a month after tax.
- Work mode
- Hybrid, London
- Pension
- 28.97% employer pension
- Commute
- Cycle to work scheme




Skills
Nice to have
Requirements
What we're looking for
It is essential that you have:
- Strong numeracy and SQL skills, with experience of analysing and modelling data to answer business and service performance questions. Experience using data visualisation tools such as Amazon QuickSight or Power BI to communicate performance information and support decision-making (Lead Criteria)
- Demonstrable experience of translating business objectives, user needs, and organisational goals into meaningful performance measures, KPIs, and outcome metrics, and using these to monitor service effectiveness and provide actionable insights
- Experience of preparing, cleansing, validating, and assuring the quality of data, with an understanding of data governance, ethical considerations, and operational constraints
- Confidence in communicating complex analytical findings to technical and non-technical audiences, using evidence and insight to influence decision-making and drive service improvement
- Technical understanding of digital measurement and analytics, with hands-on experience of analytics platforms (e.g. Google Analytics 4) and tag management solutions (e.g. Google Tag Manager)
Nice to have
It is desirable that you have:
- Experience of working within an Agile Delivery team and an understanding of user-centred design and analysis
- Experience of working with developers to define and implement bespoke digital tracking requirements, including use of the dataLayer
- Experience of A/B or multivariate testing
Pay & benefits
What you'll get
£44,913 - £53,230
London: £48,913 to £53,230 / National: £44,913 - £49,230 (including allowance). Your salary will be determined by your skills and capability as assessed at interview.
If you join us, you will get:
- Learning and development tailored to your role
- A flexible, hybrid working environment with options like condensed hours
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 28.97%
- Annual leave starting at 25 days rising to 30 days with service
- Three paid volunteering days a year
- An employee benefits programme including cycle to work
Visa & relocation
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)
The role
The Department for Business, Innovation, Science and Trade (BIST) helps businesses invest, innovate, export and grow across the UK. The Digital, Data and Technology (DDaT) directorate helps to deliver this by designing, building and running the services, platforms and technology that businesses and colleagues rely on every day.
Our teams work on a wide range of services and technologies, including:
- digital services that help businesses access government support, guidance and opportunities
- data and AI products that support decision making and enable innovation
- internal tools and services that help colleagues work more effectively
- secure technology and platforms that support critical government services
- cyber security services that protect systems, data and users
By joining DDaT, you'll work on services used by businesses, colleagues and citizens across the UK. You'll be part of multidisciplinary teams focused on improving services, solving complex problems and delivering better outcomes for users.
Reporting to a Senior Performance Analyst, the Digital Performance Analyst will be part of a team responsible for continuously improving performance measurement and reporting across the department. You will analyse both macro and micro moments across user journeys, communicating insights clearly to a range of audiences to identify opportunities to improve digital services.
The Digital Performance Analyst will work collaboratively across the wider DDaT Directorate, applying analytical expertise to deliver data solutions and insight that support continuous improvement and better outcomes for users. You will take responsibility for the accuracy, quality and appropriate use of data and analysis, ensuring analytical outputs are robust and fit for purpose.
What you'll do
Your key tasks as a Digital Performance Analyst will involve:
- Defining what "good" looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs
- Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights
- Analysing service performance using Google Analytics and other quantitative and qualitative data sources, triangulating evidence to identify opportunities for improvement
- Collaborating with product teams to assess and enhance the performance of digital services across the product lifecycle
- Presenting analytical findings clearly and persuasively, tailoring communication to suit different audiences
- Applying quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs
- Developing and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data
How you'll work
Flexible working, Full-time, Part-time
Reference number
488828
Job grade
Senior Executive Officer
Contract type
Permanent
Type of role
Administration / Corporate Support
Architecture and Data
Digital
Information Technology
Project Delivery
Number of jobs available
1
Location
Belfast, Birmingham, Cardiff, Darlington, Edinburgh, London, Manchester
About you
As a Digital Performance Analyst you will be part of a high-performing and dynamic team. You will be responsible for communicating analysis and insight across the department's digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.
You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will understand the different phases of product delivery and plan and deliver appropriate analysis throughout the product life cycle. You will work collaboratively with user researchers, developers and other multidisciplinary roles, using evidence to inform decision-making.
You will identify and apply appropriate analytical techniques, bringing together multiple sources of quantitative and qualitative evidence to build a clear picture of service performance. You will involve teams in the analytical process, using evidence to build consensus and challenge assumptions.
You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user-centred approach, manage competing priorities and collaborate with user-centred design professions including User Researchers, Digital Evaluators, Content Designers and Business Analysts
You will have a strong understanding of quality assurance techniques, with the ability to identify appropriate data sources, validate data quality, and accurately interpret analytical results.
Behaviours
We'll assess you against these behaviours during the selection process:
- Working Together
- Communicating and Influencing
Technical skills
We'll assess you against these technical skills during the selection process:
- Analysis and insight
- Performance measurement
- Quality assurance of data and analysis
- Technical understanding
- Working within constraints
Artificial intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.
How we offer
Offers will be made in merit order based on location preferences. If you pass the bar at interview but are not the highest scoring you will be held on a 12-month reserve list in case a role becomes available. If you are judged a near miss at interview, you may be offered a post at the grade below the one you applied for.
This role requires SC clearance. BIST's requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years. Failure to meet this requirement will result in your application being rejected and your offer will be withdrawn.
Checks will also be made against:
- departmental or company records (personnel files, staff reports, sick leave reports and security records)
- UK criminal records covering both spent and unspent criminal records
- your credit and financial history with a credit reference agency
- security services record
- location details
Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
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Hiring process
Apply before Midday on Wednesday 11th November 2026
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.
As part of the application process there will be a pre-assessment activity which will be accessible via Civil Service jobs. If you pass this aspect of the application you will then be asked to upload a two-page CV and complete a 750-word personal statement outlining how you meet the essential skills and experience listed above. You can use bullet points and subheadings if you prefer.
Sift will be from week commencing 16th November 2026
Interviews will be from week commencing 30th November 2026
Please note these dates are indicative and may be subject to change.
If there is a high volume of applications, we will sift looking at the lead criteria 'Strong numeracy and SQL skills, with experience of analysing and modelling data to answer business and service performance questions. Experience using data visualisation tools such as Amazon QuickSight or Power BI to communicate performance information and support decision-making' only. You may then be progressed to full sift or straight to interview.
At the interview stage for this role, you will be asked to demonstrate relevant Technical Skills and Behaviours from the Success Profiles framework. These are role specific and in line with the DDaT Capability Framework
You will also be asked to undergo an assessment and will be informed on the topic on the day.
About Department for Business and Trade (DBT)
- Industry
- Government Administration
In their own words
About the company & team
DBT - CS - Digital, Data and Technology
We are committed to creating an inclusive and supportive workplace. In recognition of this, we were named Best Public Sector Employer at the Women in Tech Employer Awards 2025!
This role can only be worked from within the UK, not overseas. If you are based in London, you will receive London weighting. BIST employees work in a hybrid pattern, spending 2-3 days a week (pro rata) in the office on average. Travel to your primary office location will not be paid for by BIST, but costs for travel to an office which is not your main location will be covered.
You can find out more about our office locations, how we calculate salaries, our diversity statement and reasonable adjustments, the Recruitment Principles, the Civil Service code and our complaints procedure in the candidate pack attached to this advert.
Find out more about life at BIST, our benefits and meet the team by watching our video or reading our blog!
Feedback will only be provided if you attend an interview or assessment.
- Name : DDaT Recruitment
- Email : Ddat.recruitment@businessandtrade.gov.uk
Additional information
Successful candidates must undergo a basic (or equivalent) criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).
See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners' Recruitment Principles. If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DBT by email at Resourcing@trade.gov.uk. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: Civil Service Commission Complaints
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