Salesforce Marketing Cloud Personalisation Specialist

• Review how Salesforce Marketing Cloud Personalisation, Salesforce Data Cloud, Tealium and web analytics platforms currently interact and exchange data.
• Assess data capture across known and anonymous users, identifying gaps and inconsistencies in the existing approach.
• Evaluate identity stitching, data ingestion processes, and customer profile creation across platforms.
• Identify where website data, personalisation platforms, and customer data environments diverge.
• Define the data layer, identity, and activation requirements needed to support scalable personalisation.
• Produce clear technical requirements and recommendations for implementation by the client's internal technology teams.

Salesforce Marketing Cloud Personalisation Specialist - Contract
Agency - Pharma Client
£450-£500 per day - Outside IR35
London - occasional days in the office

This is an opportunity to shape the future of digital personalisation for a major organisation operating in a highly regulated environment. Working as part of a specialist consultancy engagement, you will assess the current marketing technology ecosystem, validate improvement opportunities, and help design a scalable approach to identity, activation, and personalisation.

• Strong hands-on experience with Salesforce Marketing Cloud Personalisation.
• Strong understanding of Salesforce Data Cloud and customer data architecture.
• Experience assessing data flows, identity resolution, and profile unification processes.
• Knowledge of web analytics and tag management platforms, particularly Adobe Analytics and Tealium.
• Ability to translate complex technical findings into practical implementation requirements.
• Experience working within regulated industries, with pharmaceutical or healthcare experience highly desirable.
• Comfortable operating independently, conducting technical discovery, and engaging senior stakeholders.