MMM Consultant

Senior Marketing Analytics Consultant (MMM)
London | Inside IR35
This is an opportunity to play a key role in shaping marketing measurement and effectiveness for a leading digital business. You'll work across media, marketing, and analytics teams to deliver actionable insights that optimise investment decisions and improve commercial performance in a fast-paced environment.
The Company
They are a well-established digital organisation operating across multiple marketing channels, with a strong focus on customer growth and commercial performance. Analytics sits at the heart of decision-making, helping teams understand the impact of marketing investment and optimise future strategy. Working cross-functionally, they combine data, marketing, and commercial expertise to drive measurable business outcomes.
The Role and Deliverables

• Lead marketing effectiveness and measurement initiatives, with a particular focus on Marketing Mix Modelling (MMM).
• Analyse above-the-line media performance and evaluate return on investment across marketing channels.
• Provide strategic recommendations on media spend, channel optimisation, and marketing performance.
• Support broader marketing analytics projects, including social media channel performance and optimisation.
• Partner closely with marketing stakeholders to translate analytical findings into clear business actions.
• Collaborate with another analyst in a fast-paced environment where priorities and requirements evolve quickly.