Lead Marketing Effectiveness Manager

Remote, the UK·Added 7 days ago (last checked 23 Oct)

Agency

Harnham

184 open roles

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Our summary

Salary: £80,000 - £90,000 a year
About £4,750 - £5,230 a month after tax.
Work mode: Remote from the UK
Contract: Permanent
Experience: Senior level

Skills

Requirements

What we're looking for

Strong commercial experience in marketing measurement, marketing analytics, or growth analytics
Hands-on experience with Marketing Mix Modelling, experimentation, incrementality testing, or causal inference methods
Excellent understanding of statistical analysis, hypothesis testing, regression techniques, and experimental design
Advanced SQL skills and strong Python capabilities for analytics and modelling
Experience working with modern data platforms such as Snowflake, dbt, or equivalent cloud-based technologies
Understanding of digital marketing platforms and attribution challenges across channels
Experience building predictive, lifetime value, or customer-focused analytical models
Ability to influence stakeholders and communicate technical concepts to non-technical audiences
Comfortable working in a fast-paced, highly collaborative environment

The role

What you'll do

Own and develop the company's Marketing Mix Modelling (MMM) capability using modern frameworks and methodologies
Deliver clear recommendations on budget allocation, channel investment, and marketing efficiency
Design and evaluate incrementality testing programmes across paid media and CRM channels
Apply causal inference techniques including lift testing, geo-based experimentation, and holdout analysis
Build and maintain customer lifetime value (LTV) models to support acquisition and retention decision making
Partner closely with marketing teams to improve attribution, measurement, and performance reporting
Translate complex analytical findings into actionable commercial recommendations
Use AI-enabled approaches to accelerate experimentation, analysis, and insight generation while maintaining high analytical standards
Act as a trusted expert on marketing effectiveness across the wider business

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Lead Marketing Effectiveness Manager

£80,000 - £90,000

United Kingdom - Fully Remote

If you're passionate about proving what marketing spend really delivers and influencing strategic budget decisions through data, this is a unique opportunity to take ownership of a business-critical marketing measurement function. You'll combine advanced analytics, experimentation, causal inference, and AI-driven ways of working to help shape commercial growth at scale.

The Company
This growing digital business operates in a highly data-driven environment where analytics is central to decision making. Their product has an engaged customer base, strong market traction, and ambitious growth plans.
The data team works closely with commercial stakeholders, giving analytics professionals a genuine seat at the table. You'll join a collaborative and remote-first culture that values experimentation, curiosity, and rigorous thinking.

The Role
As a Lead Marketing Effectiveness Manager, you will be responsible for measuring marketing impact and helping stakeholders understand where investment drives the greatest return.
Responsibilities include:

What They Offer

£70,000 - £90,000 salary dependent on experience
Annual performance-related bonus
Fully remote UK-based working
Flexible working arrangements
Private healthcare
Enhanced pension contribution
Generous annual leave allowance
Remote working and home office support
Structured opportunities to influence business strategy and shape marketing effectiveness capabilities
A collaborative environment with strong opportunities for professional growth

How to Apply
Apply now to learn more about this Lead Marketing Effectiveness Manager opportunity and how you can make a direct impact on marketing strategy through advanced analytics, experimentation, and data science.