Assistant Director of Sales

The Assistant Director of Sales will be responsible in conjunction with Cluster Director of Sales (CDOS) for the day-to-day management of the sales team and maximising the sales potential and marketing strategy of the hotel. You will work in the South West cluster, consisting of Clayton Hotel Birmingham, Clayton Hoytel Cardiff and Clayton Hotel Bristol.

• Plan and direct day to day operations of the sales function in the hotels to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service.
• Coach & develop the sales team to drive revenues across all segments
• Perform day to day sales activity in the hotel including lead generation, face to face meetings, contracting & rate negotiation, site inspections, attendance at trade shows, client entertainment and national/international sales trips.
• Represent the hotel at sales team meetings and other events as appropriate.
• Develop and nurture relationships for the hotel with key national & global clients through ongoing account management
• Drive pipeline of new business across the owned business segments
• Focus on driving meeting & conference business for the hotel.
• Develop and nurture client relationships for the hotel within the conference segment through conference agencies national and international.
• Input to the hotel pricing strategy and forecasting with CDOSM, General Manager and Revenue Manager.
• Utilisation of CRM for updating client databases, logging all sales activity & measurement of KPI's.
• Identify key competitors and in conjunction with the hotel team carry out regular competitor analysis; monitoring their performance, rates and sales activity.
• Collaborate with the CDOS, General Manager & Revenue Manager on rate strategy, budget planning, forecasting for owned segments and identifying & analysing opportunities to ensure they fit with the hotels business strategy.
• Undertake monthly corporate tracking of corporate accounts in the hotels to monitor production and more importantly to identify any decreases and take necessary action to remedy.
• Analysis of GDS production reports & market intelligence information to develop this business channel for the hotels.
• Timely production of monthly & adhoc reports
• Write quarterly activity plans to create focus for the hotel team and adapt activity to support business needs.

Salary/Benefits: Competitive Salary

Contract: Permanent

Hours: Full Time

Hours per week: 40

Benefit from Dalata Academy programmes, courses and learning tools that equip you with essential skills and knowledge while also providing exposure to senior team members who can mentor you.

We are committed to promoting from within, so your dedication can lead to exciting internal opportunities. If you are ready to enhance your career and make an impact in a supportive environment, join us at Dalata Hotel Group!

Key Duties and Responsibilities- In conjunction with DOS

Customer Facing- Owned Segments In conjunction with DOSM

• • Minimum 2 years' experience working within a similar position in hotels
  • Strong leadership skills & experience of managing a team
  • Effective communicator
  • Be commercially aware with strong analytical skills, be able to understand key business indicators and competitive trends
  • Excellent organisation and planning skills
  • Sales focused and results driven
  • Knowledge of the Southwest market essential