SEO Data Analyst

• SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.

• Demonstrable SEO experience: a strong track record in SEO, with a solid grasp of technical SEO, on-page/content, ranking factors, and how search engines crawl and index at scale.

• Analytical tooling: working knowledge of GA4, Google Search Console, and at least one enterprise crawler or SEO platform (e.g. Botify, Sitebulb, Ahrefs, Semrush).Python for data analysis: You have practical experience using Python for data manipulation and analysis.

• Data visualisation: experience building reporting in tools like Google Data Studio, Tableau, or Power BI.

• A strong analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer..

• Clear communication skills: You can articulate your findings and the story behind the data.

• A proactive attitude and a desire to learn and develop new skills.

• Experience working with APIs to extract and combine data from multiple SEO and analytics sources.

• Experience with BigQuery or another cloud data warehouse.

• Experience working with large websites (1m+ pages)

• A broader interest in digital marketing beyond SEO 

Salary: £45,000 - £50,000 per annum

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
• 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
• An additional day of annual leave, a Me Day, to take time for yourself
• Charity day to volunteer and support a registered charity of your choice
• Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
• Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
• 4 x annual salary death in service life assurance
• Enhanced pension after long service
• Enhanced parental and adoption leave after long service
• Quarterly awards designed to reward and recognise our wonderful Twinkl employees
• Seasonal events for all UK employees so you can catch up with your new colleagues in person
• Twinkl Subscription

£45000 - £50000

We are looking for an experienced and technically-minded SEO Data Analyst to join our SEO team. This is a fantastic opportunity for an analyst with a background in SEO to apply their skills to large-scale, SEO-first sites.

You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won't just be reporting numbers; you'll be using your technical skills to analyse large-scale data, uncovering trends, opportunities, and the "why" behind our performance.

We're looking for someone who pairs deep, hands-on SEO knowledge with strong technical data skills, and who can operate with a good degree of autonomy.

• Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.

• Utilise Python (using libraries like Pandas/Polars, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.

• Own the design and maintenance of  dashboards and reports in tools like Google Data Studio or Tableau to monitor key SEO metrics.

• Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.

• Collaborate with the wider teams to provide data-driven recommendations.

• Design and run SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.

• Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.

Location: Remote UK

Contract: Permanent 

Hours: 37.5 hours (Core hours 10:00 am-2:00 pm Monday-Friday) 

Contract: Full Time