Senior Marketing Manager – Hotels & Accommodation

Salary/Benefits: Competitive Salary

This is a digital-first role. You'll own how our hotels are found, chosen and booked online, with a clear goal: grow direct, commission-free bookings across 11 sites and 8 brands, spanning from luxury destination hotels in the heart of Edinburgh to high end serviced apartments in St. Andrews.

Reporting to the Head of Communications, you'll plan, run and report on every marketing campaign for the division. You'll manage Google Ads hands-on for all sites, alongside Meta, Expedia TravelAds and metasearch, and you'll be accountable for spend, return on ad spend and direct revenue.

You'll lead the promotional calendar and our packages, experiences and partnerships strategy, working closely with Revenue and Sales to fill rooms profitably. Our Social Media & Content team will support you on organic social, and you'll also help the wider marketing team grow F&B, meetings, events and weddings at each site.

• Manage Google Ads in-house for every site, from campaign structure and bidding to budgets and day-to-day optimisation.
• Run paid activity across Meta, Expedia TravelAds and metasearch (such as Google Hotel Ads and Tripadvisor), shifting spend to what drives direct bookings.
• Own The Hotel Network in-house, using it to personalise offers and convert more website visitors.
• Work with our web team to keep GA4, Google Tag Manager and booking-engine conversion tracking accurate, so every pound of spend can be traced to revenue.
• Report monthly on direct revenue, return on ad spend, cost per booking and channel mix, and turn the findings into clear next steps.
• Work with the Senior Web Designer to improve imagery, copy, layout and the booking journey, using testing and data to lift conversion.
• Lead SEO across our sites, including local search and Google Business Profiles for each hotel.
• Plan and deliver the promotional calendar, with targeted campaigns for key dates, remarketing and audience segments.
• Create packages, experiences and partnerships with Revenue and Sales that grow direct and non-commissionable business.
• Write on-brand copy for email, paid and social ads, websites and blogs.
• Secure media coverage for our brands, and work with the Group Campaign Manager to get the most from influencer and press activity.
• Build targeted digital plans to grow wedding, corporate and events business at each site, working with the wider marketing team.

Contract: Permanent

Hours: Full Time

Hours per week: 40

If this sounds like your next move, apply now and one of our team will be in touch.