Product Director

About Shield Safety Group

Shield Safety Group (SSG) Holdings exists to make the world a safer place to eat, work and play, protecting people's health, because there's nothing more important. It has a clear goal: all hospitality and catering food business operators (FBOs) worldwide choose Safe to Trade, powered by RiskProof, because it is trusted by consumers and regulators.

SSG is a global safety ecosystem for the tourism, hospitality, catering and food retail sectors. The Group has built an AI-enabled integrated solution that spans the entire safety value chain. Through:

• Safe to Trade, it creates consumer and regulator recognised assurance standards and is a brand they trust.
• Shield Safety, it operates the largest team of Environmental Health Officers in the UK and certifies organisations against those standards.
• RiskProof, it provides a consultancy-led global software solution delivering expert advice and support in risk, health and safety, and fire safety led by food safety, enabling operators to continually improve safety at scale.

As Product Director, you will own the strategy, proposition and end-to-end lifecycle across Shield Safety's software and service products. You will translate market, customer and commercial insight into a coherent portfolio strategy, ensuring that our technology, services, expertise and data work together as differentiated, commercially successful propositions. You will lead product marketing from proposition and positioning through to go-to-market, adoption and ongoing performance, working across the business from Sales through to delivery.

This role reports into the Chief Operating Officer.

The opportunity This is an opportunity to take a leading role in the next stage of Shield Safety's growth, shaping how our software, services, expertise and data come together as compelling customer propositions. You will have the scope to influence where we invest, identify new markets and revenue opportunities, and build a commercially driven product function with a clear focus on customer value, growth and innovation.

• Own and define the product strategy, portfolio and long-term vision across Shield Safety's software and service products, aligned with the company's commercial objectives and growth agenda.
• Own the overall product portfolio, determining where the business should invest, grow, reposition, combine or retire products and services.
• Build a deep understanding of customer needs, target markets, regulatory trends, competitors and emerging technology to drive future product direction.
• Establish structured market and competitive intelligence, including win/loss analysis, and translate findings into clear recommendations for Shield Safety.
• Ensure product recommendations demonstrate independent analysis, judgement and practical application, rather than simply summarising information gathered.
• Translate insight into an ambitious, customer-led portfolio roadmap that prioritises the highest-value opportunities across software and services.
• Lead the end-to-end lifecycle from market insight and proposition design through development, commercialisation, launch, adoption, optimisation and retirement.
• Own the development of differentiated customer propositions, defining how software, services, expertise and data combine to deliver measurable customer outcomes.
• Own product pricing, packaging and monetisation strategy, reflecting customer value, competitive position, cost-to-serve and usage economics.
• Ensure new product investments have a clear commercial rationale, including target market, customer value, competitive position, pricing, expected adoption, cost-to-serve and route to market.
• Own product marketing and proposition strategy, partnering with Marketing and Sales on positioning, messaging, campaigns, sales enablement and go-to-market plans.
• Establish a structured programme of customer and prospect discovery to identify unmet needs, validate propositions and test willingness to pay.
• Own product innovation strategy, including the validation and commercialisation of opportunities arising from AI, automation, connected devices and emerging technologies.
• Work closely with Engineering and operational teams to convert portfolio priorities into clear requirements, designs, service models and deliverables.
• Partner with Implementation, Support, Operations and service delivery teams to ensure outstanding in-life performance and customer experience.
• Own portfolio performance across software and services, including revenue, margin, adoption, utilisation, retention, satisfaction and customer outcomes.
• Establish and track product KPIs, success measures and analytics, using evidence to guide prioritisation, investment and trade-offs.
• Build strong relationships with customers, prospects, strategic partners and industry bodies to shape product direction and strengthen Shield Safety's market position.
• Act as the senior product subject matter expert, communicating strategy, roadmap, proposition and performance to C-level stakeholders and across the business.
• Represent Shield Safety at industry events, customer forums and thought-leadership activities.
• Own and evolve product artefacts, including strategies, portfolio plans, roadmaps, business cases, requirements, proposition materials, guides and documentation.
• Lead, manage, develop and grow the Product team, including the Product Ownership team, UX Designer and Technical Services Product Manager, setting clear responsibilities and fostering curiosity, commerciality, clarity, customer focus and high standards of product management.

What we're looking for We're looking for an experienced product leader who combines strong product thinking with commercial judgement and is comfortable operating at senior level. You'll be able to move between strategy and execution, challenge existing thinking, use customer and market insight to make clear decisions and bring people together around a shared product vision.

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Location

Hybrid

Department

Product

Job Title

Product Director