Group CRM Product Owner

• Salary up to £65,000 plus bonus.
• Generous Pension.
• Opportunity to travel to Manchester and internationally.
• Flexible working, can be based anywhere in the UK.

Summary

• Own Dynamics 365 Sales Platform
• A strategic IT role designed to drive commercial success

About Our Client

We're partnering with a global industrial organisation seeking an experienced Product Owner to take ownership of its Dynamics 365 CRM and sales process platforms. This is a hands-on product ownership role focused on driving platform enhancement, roadmap delivery, system stability, adoption, and business value across multiple international locations.

Job Description

Working closely with commercial, sales, aftermarket, and technology stakeholders, you'll translate business requirements into scalable solutions, manage prioritisation of the product backlog, and ensure reliable system performance in a fast-paced operational environment.

Key Responsibilities

• Own the product roadmap and backlog for Dynamics 365 Sales (CRM) and commercial process automation platforms.
• Partner with stakeholders across Sales, Commercial and Aftermarket functions to gather, qualify and prioritise requirements.
• Translate business needs into scalable system improvements and configuration changes.
• Manage third-line support issues, coordinating resolution with development partners and vendors.
• Drive platform standardisation while balancing legitimate local business requirements.
• Ensure high levels of data quality, governance and platform integrity.
• Oversee testing, release management and change control processes.
• Identify opportunities for process automation, AI capabilities and continuous improvement.
• Provide regular updates on roadmap progress, delivery status, risks and priorities to senior stakeholders.
• Simplify and retire unnecessary system complexity to improve maintainability and user experience.

Key Activities

• Maintain and prioritise the functional backlog and product roadmap.
• Facilitate requirements-gathering and prioritisation workshops with business stakeholders.
• Manage third-level support escalations and coordinate issue resolution.
• Work closely with internal technical teams and external support partners.
• Test and validate system enhancements prior to release.
• Support international site rollouts and go-live activities.
• Monitor user engagement, platform performance and adoption metrics.
• Ensure alignment with technology vendors and platform roadmaps.

Success Measures

• Achievement of support SLA targets.
• High platform availability and stability.
• Successful roadmap and backlog delivery.
• Low release defect rates.
• Improved data quality metrics.
• Successful delivery of rollout and implementation milestones.
• Increased user adoption and engagement.
• Reduction in unnecessary customisation and technical complexity.

The Successful Applicant

About You

• Experienced in a hands-on Product Owner, Systems Analyst, CRM Lead or CRM Product Manager role.
• Demonstrable experience with Dynamics 365 Sales, CRM or similar.
• Comfortable working directly with business stakeholders to gather and challenge requirements.
• Strong backlog management and prioritisation skills.
• Detail-oriented with a structured, analytical approach to problem solving.
• Strong stakeholder management and communication skills.
• Able to work effectively with both business and technical teams.
• Comfortable operating within international, multi-site organisations.
• Willing to travel occasionally when required.

Experience Required

• Proven experience working with CRM platforms, ideally Microsoft Dynamics 365 Sales.
• Experience managing product roadmaps, backlogs and stakeholder expectations.
• Experience supporting or leading multi-site system implementations.
• Strong understanding of testing, release management and go-live activities.
• Demonstrable experience delivering user adoption and business value through technology.
• Understanding of integrations, data governance and enterprise systems.
• Working alongside Sales and Commercial teams advantageous.

What's on Offer

• Salary up to £65,000 plus bonus.
• Generous Pension.
• Opportunity to travel to Manchester and internationally.
• Flexible working, can be based anywhere in the UK.