General Manager in Reading

This is an exciting dual-site opportunity, supporting both our Passenger Car dealership and Commercial Van Centre. Working across both locations, you will play a key role in delivering an exceptional experience for customers and colleagues, while supporting the continued success and growth of both operations.

• You'll have full accountability for the performance of both stores, overseeing both the Sales and Aftersales departments.
• You will lead, motivate, and develop your management teams, supporting them to meet and exceed financial, operational, and customer satisfaction targets.
• You will work closely with your Regional Directors and Franchise Director, in ensuring that every part of the business is aligned with group objectives, manufacturer expectations, and industry compliance.
• You'll also take the lead on local marketing, commercial growth strategy, and staff development across the site.

• Someone with previous General Manager experience and a solid understanding of dealership operations.
• Someone commercially astute, who can drive business performance through effective planning, leadership, and people development.
• Someone with stakeholder management and the ability to lead and influence at all levels.
• Someone who has a customer focused mindset, with the drive to achieve high CSI scores and build long-term loyalty.
• Someone with good problem-solving skills and an analytical approach to data, forecasting and performance management.
• Most importantly, a role model who lives and breathes our values.