Digital Communications Officer - Welsh Essential

• Gain practical experience of managing and delivering content to a range of different audiences across high-profile digital accounts.
• Collaborate with stakeholders, including policy colleagues, press offices, and communications and marketing agencies. Develop strong interpersonal skills and build professional networks.
• Build relationships and work with a wide range of external partners, including other UK Governments.
• Receive training to improve Welsh-language writing skills.

• Support the development of high-quality bilingual content to use across digital channels meeting standards on style, tone of voice and publishing.
• Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimise.
• Work closely with colleagues to create content that raises awareness and boosts engagement with key WG policy announcements, events and launches.
• Monitor user engagement and trends – gathering analysis and reporting.
• Supporting the storyboarding, shooting, editing and optimising of video content. 
• Curate, tag and store content, documenting rights and usage. 
• Editing photography and designing written content.  
• Stay up to date with new digital technologies and social media best practices. 

The following job specifics skills are also ESSENTIAL for this role.  Please ensure your application form demonstrates your ability in relation to these skills.

• Recent experience of working with a range of social media platforms in a work context
• Demonstrable experience of managing and evaluation social accounts, including Facebook, X and Instagram
• Experience in using design software tools and film/media creation

Your role will form part of Welsh Government’s communications profession. 

We are committed to developing the skills and capability of our staff and encouraging them to use five days of learning a year. 

To support this, we offer a range of opportunities which could include: Conferences / Shadowing / Mentoring / Work based learning / qualifications / coaching

• The application form can be completed in Welsh or English. Assessment and interview will be conducted in Welsh.
• You will be required to travel for filming, meetings and events.
• At least one of the successful candidates would be required to travel to Cardiff or other location across Wales, at least once or twice a week for filming purposes.
• If you are successful at the sift stage, an exercise will be set to assess your ability to develop high-quality bilingual content.
• An assessment on criteria Technical 1, will be tested at stage 2. More information will be provided in the invitations to that stage.
• In the event of a large number of applications, an initial sift will be conducted against the lead assessment criterion: Experience 1. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to assessment/interview
• A reserve list may be held for this opportunity. Any candidate who is successful in being offered a reserve status, will remain on the reserve list for 12 months. If similar roles become available during this time, we may contact you.

Please tell us which office location you are applying for. Candidates will be asked to confirm their preferred office location as part of the interview process.

• If you are applying for one location only, please clearly state that location.
• If you are willing to work from more than one location, please list them in order of preference (for example: 1st choice, 2nd choice).

Your preferences will be used to place you into the merit order for each location.

Each location has its own merit order and reserve list.

Reserve candidates will be asked to confirm their preferred office location as part of the interview process.

Hybrid working arrangements reflect the current Welsh Government expectation that postholders spend at least 40% of their working time either in a physical office location or meeting face to face with external stakeholders where this supports effective delivery, relationship management and service leadership. This requirement may change in line with future organisational needs.